Global Campaign Operations: Case Study
One of our clients is a global software company. They have seven global brands. Launch more than 200 campaigns per year. Deal with 111 languages in 199 markets. And work with 15+ creative partners and agencies around the world. They wanted to globalize their US-centric campaigns with locally relevant content in a way that was cost and scale efficient.
We helped them build a global technical team—covering all time zones—to support local subsidiaries during the execution of the campaigns. We also helped them with:
- Development & QA
- Multi-channel Delivery
With the teams in place, the client enjoyed a 49% cycle time reduction and a 33% operational budget reduction. Not only that, their reporting and tools were now fully integrated. And they were able to better deliver high-profile work faster and with better efficiency.