Global Marketing Campaign Operations

International Content: Monetizing Global Content Assets and Measuring Success

Based on a survey of global businesses, and a series of interviews with senior executives working for international organizations, this report looks at the role that a global content strategy plays in helping companies to expand their international brand footprint, while simultaneously seeking to improve the customer experience and increase their revenues.

View the Report
Econsultancy Lionbridge Report International Content 2017

Design. Deadlines. Deployment. KPIs. Metrics. Marketing campaign management becomes even more complex when scaled globally. Simplify challenges and improve performance with a partner who can help you manage global marketing campaign operations.

Efficient Marketing Campaign Management

Global campaign operations is the process of managing, producing, and delivering marketing content through multiple channels as part of a single strategy to achieve a particular goal or objective. Not all agencies have the global experience to manage the process well.

At Lionbridge, we have the global presence and marketing expertise to be a single point of contact for global campaign operations, offering advice and guidance across the deployment process.

By working with Lionbridge, you can leverage our global operating model and reduce your reliance on expensive agencies. We can help break down both divisional and regional silos that exist within your organization. You’ll also reduce cycle time and streamline global campaign content production and delivery.

Our Field Engagement Managers (FEM) will:

  • Act as the first point of contact for local marketing and facilitate discussion and arbitration during a complex translation review process
  • Maximize the impact of your campaign in every market
  • Cultivate local market knowledge, an understanding of nuance, message tonality (local style), and product or service expertise

Our Field Engagement Managers represent your individual market needs and requirements and help optimize campaign tactics at a strategic level during campaign planning.

We’ll develop a nuanced creative brief for localized campaigns that enables the production of global content that delivers consistent core messaging and protects brand integrity.

Our Global Campaign Operations team can help with:

  • Global Marketing Audits
  • Global Campaign Strategy
  • Global Content Architecture
  • Global Campaign Production
  • Marketing Campaign Management
  • Global Campaign Optimization
case study

Global Campaign Operations: Case Study


One of our clients is a global software company. They have seven global brands. Launch more than 200 campaigns per year. Deal with 111 languages in 199 markets. And work with 15+ creative partners and agencies around the world. They wanted to globalize their US-centric campaigns with locally relevant content in a way that was cost and scale efficient.

We helped them build a global technical team—covering all time zones—to support local subsidiaries during the execution of the campaigns. We also helped them with:

  • Localization
  • Development & QA
  • Analytics
  • Multi-channel Delivery

With the teams in place, the client enjoyed a 49% cycle time reduction and a 33% operational budget reduction. Not only that, their reporting and tools were now fully integrated. And they were able to better deliver high-profile work faster and with better efficiency.

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The Top 5 Most Common Global Content Challenges

"Due to any combination of these obstacles, 99% of enterprise content remains un-translated today. Are you part of the statistic? Let’s find out why."

The Top 5 Most Common Global Content Challenges 4/11/2017