Global Content Services: Case Study
A multinational computer data storage company has a content division that depends on 100+ partners for vertical solutions. The problem was, all the joint messaging was inconsistent and there wasn’t any workflow planning. Our client decided they wanted a comprehensive program to edit, author, and deploy joint content. The challenge was to do it so that the enterprise audience trusted it 100%.
We helped create a central repository and single workflow for the 100+ partners, established protocols for all the joint materials, and even authored/edited nearly all the content in the new portal. Not only that, we:
- Created or sourced all graphics to ensure consistency
- Ghostwrote content
- Coordinated live demos
- Produced videos and solution overviews
The client was very satisfied. They now had reliable, consistent content on their new portal, a substantial increase in web traffic on many of its channels, and, best of all, a significant uptick in sales.