Companies are increasingly able to reach a global customer base but this reach poses a number of challenges. Product Information Management is often a challenge where current and new markets need to be handled more efficiently with existing resources.
For Lionbridge as a language specialist, it also means providing solutions that enable and simplify the road to the global market by optimizing the process of creating, translating and publishing the right content in the right language.
Producing, managing product content and creating compelling product stories in a main language for all channels in inRiver PIM, the Lionbridge Freeway integration packages and sends the translatable content to Lionbridge, and re-imports the translated content back into inRiver PIM.
By seamlessly connecting the solutions, the efficiency of producing perfect product content in a PIM software and combining it with an optimized translation process, companies can build an attractive product offering while making product launches and product maintenance in international markets a significantly faster and more cost effective process.
Managing product information and translations with the Lionbridge integration gives companies up to 50% faster time-to-market, with up to 60% lower translation cost.
Read our inRiver connector solution brief