Last Updated: February 27, 2019 6:31AM
Posted September 6, 2018 by Jaime Punishill
For the better part of a year, we’ve told you that change is coming. We’ve said we would focus on simplifying Lionbridge, showcasing our incredibly talented pride of people who forge connections around the globe, and reducing friction that precludes customers from doing business with us.
Now, that change is here.
Over the next few weeks, we’re excited to unveil change after change to show you that it’s a new day at Lionbridge. That sequence started yesterday: with a new logo, visual identity, and refreshed Lionbridge.com.
At their core, those changes are made in the name of simplification—of cutting any clutter that’s accumulated over the years and reinfusing our messaging and imagery with the simple strength that has always defined our pride.
Change is coming, but our passion for language won’t change. Our obsessive attention to detail won’t change. Our relentless focus on going above and beyond for the customer—any customer—won’t change. Rather, with this new brand, we’re doubling down on those elements that have always existed and that make us lions. Our new brand celebrates the decades of work we have done breaking barriers and building bridges to new opportunity for our clients worldwide, and it nods to a faster, more efficient, more connected future for Lionbridge and for the world.
I’m happy to introduce to you the first glimpses of the new Lionbridge. I think you might find that you recognize it.