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Case Study: Multilingual Retail Marketing
New AI Content Creation Solutions for a Sports and Apparel Giant
Since the EU Clinical Trial Regulation (CTR)’s implementation, layperson summaries of clinical trial results have been a regulatory requirement for any clinical trial sponsor recruiting trial participants in the EU. These summaries (also known as plain language summaries) are not new. Many trial sponsors still find it challenging to communicate clinical summaries in plain language writing that’s broadly comprehensible. These three mandates are crucial to crafting an effective plain language summary:
This whitepaper from our life sciences translation services team addresses the challenges of plain language communication. It provides recommendations for successfully turning scientific research results into text that meets plain language principles and resonates with a non-scientific audience. Health literacy principles and readability testing will aid sponsors’ communication outside the scientific community and improve patient engagement in their research programs.
The paper also investigates multidisciplinary skills needed to initially translate a scientific summary into plain language writing — and subsequently, into local language. Ensuring plain language translation accuracy requires linguistic expertise to maintain the original content’s integrity and meaning. A centralized, end-to-end language process in partnership with Lionbridge can help maintain consistency and quality across all versions of plain language summaries.
Looking for assistance with your multilingual plain language summaries? Lionbridge’s team of experts harnesses the power of generative AI and life sciences solutions to help you maintain compliance and build stronger communications with patients, families, and caregivers. We understand how essential plain language summaries are for better patient outcomes. Let’s get in touch.