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Last Updated: December 5, 2019 4:16PM
听到击鼓声了吗？
这是数据保护和隐私立法的一次稳步推进。今年夏天，《通用数据保护条例》(GDPR) 将营销界带入了合规与重塑的全新领域。
随着 GDPR 的颁布，营销人员现在必须遵守关于如何保护消费者数据和透明运营的严格新准则，这样一来，消费者既能了解他们的数据使用情况，又能采取措施进一步保护数据。
部分营销人员只看到了前方面临的阻碍，其他人，尤其是 Lionbridge，则看到了机遇。但有一点是肯定的：GDPR 迫使当今的数字营销人员以更具创造性的方式思考如何接触消费者，才能让其乐意接收宣传信息。
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