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Last Updated: December 5, 2019 4:16PM
聽到隆隆的鼓聲嗎？
這是資料保護與隱私權立法穩健前行的鼓聲。今年夏天，歐盟的「一般資料保護規範」(General Data Protection Regulation，簡稱 GDPR) 正式上路，也為行銷業的法規遵循與重塑再造揭開嶄新的一頁。
GDPR 實施後，現在行銷人員在保護消費者資料的作法及營運公開透明度上，必須遵守更嚴苛的新指導方針，除了要告知消費者其資料的使用方式，也要賦予他們得以採取進一步保護措施的能力。
有些行銷業者只看到未來障礙重重；也有人跟我們一樣，看到了新的商機。但有一件事是肯定的：GDPR 使得今日的數位行銷人員必須去思考，如何以更具創意的方式觸及那些同意接受他們行銷訊息的消費者。
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