Hear the drumbeat?

It’s the steady march of data protection and privacy legislation. This summer, the General Data Protection Regulation (GDPR) took the marketing world into a whole new realm of compliance and reinvention.

With GDPR, marketers must now abide by stringent new guidelines on how to protect consumer data and operate transparently, allowing consumers both to see how their data is being used and to take steps to safeguard it further.

Some marketers see only roadblocks ahead. Others see opportunity—and so do well. But one thing is for sure: GDPR forces today’s digital marketers to think even more creatively about reaching consumers who opt into their messaging.