To build lasting relationships with international customers, global companies rely on disseminating culturally-relevant, multilingual content across channels for good reason — customers expect it.

Customers’ insatiable appetite for information and communication from brands across channels creates pressure for companies to meet this demand — often within the same or lower budgets. Fortunately, achieving these goals through successful global content creation at scale is within your reach. We distilled the key success factors for global content delivery into four essential elements: Platform, people, process, and performance.

Read on to learn how Lionbridge leverages these essential elements to enable its customers to get faster content delivery, enhance customer satisfaction, and achieve cost savings.

Platform

As an AI-first industry leader, Lionbridge leads the market by embracing automation by default while leveraging human expertise where it matters most to deliver innovative, scalable solutions that set the standard for global content creation.

Lionbridge Aurora AI™ is our next-generation, AI-first global content orchestrator, the beating heart of global content delivery, if you will.

It leverages AI to automate global content creation at scale while relying on Human-in-the-Loop (HITL) experts to design and control the process and review any exceptions. The use of AI enables faster delivery, enhances customer satisfaction, and lowers spend.

What does Aurora AI do?

Aurora AI is built on Lionbridge’s legacy of pioneering industry firsts — constantly pushing the boundaries of what technology can achieve in global content creation. It’s different. Much more than a platform, here’s what Aurora AI does:

• Manages assets
• Collects and extracts the metadata of content flowing through the system
• Sequences automations (enabled by metadata collection)
• Calls on AI services to process the content and assigns jobs to humans

What offerings fall under the Aurora AI umbrella?

Aurora AI supports both our content creation offering, the Lionbridge Content Remix App, and our localization offering — each designed with an AI-first mindset, enabling global content delivery at unprecedented speed and scale. Our modular, best-of-breed solutions ensure we remain agile and future-proof in a rapidly changing industry.

Content Remix App offering — The Content Remix App supports the creation of content for all types of marketing and distribution channels: Websites, e-commerce and online marketing sites, social media platforms, eLearning and training materials, customer support channels, and newsletters. Based on input data, requirements, and specific instructions, the app’s content generator provides multilingual output within seconds, with options to finalize the content through an array of editing capabilities. Global from the start, it is structured for scale, reuse, and localization.

Localization offering — Workflows are evolving due to the proliferation of AI. Instead of a linear process, content now drives the process for an orchestrated workflow. Aurora AI’s automated decision-making capability enables the engine to recognize the content and choose the appropriate action, including identifying where human support is needed. The composable system allows for flexibility, pulling in different tasks as needed, for instance, depending on whether we are working with Desktop Publishing or Excel files, and so on. Our AI-first solution eliminates delays caused by human-triggered steps, boosting throughput.

What else can Aurora AI do?

Among its capabilities, Aurora AI enables Lionbridge customers to control for two critical success factors during global content generation:

• AI trustworthiness
• Better content business outcomes

For details, jump to the performance section of this blog.

People

At Lionbridge, quality global content begins and ends with people. While AI has been a transformative tool in increasing automation during content delivery, our AI-first mantra starts with human value — knowledge workers architecting innovative solutions and orchestrating AI as part of a global content operating system. We leverage their expertise to design flexible, scalable, and novel approaches. Simply put, human expertise remains an essential component for AI success.

Curated global talent

Lionbridge’s extensive crowd consists of hyper-diverse, scalable teams of linguists and subject matter experts — matched precisely to your needs. We don’t just promise access to a crowd; we deliver top performers, screened and analyzed for quality through shared sourcing dashboards and ongoing performance analysis.

Tailored community engagement

We understand that retaining top talent starts with engagement. We ensure that every expert receives tailored onboarding, training, and regular feedback. We prioritize community wellbeing, with dedicated wellness initiatives that support our talent, so they continue to come back — and deliver excellence.

Quality by design

Using capacity planning, ongoing analysis, and an emphasis on top performers, we build quality teams tailored to your language, content type, and business objectives.

Human-in-the-loop AI translation

Automation is only effective when human experts control the process, including setting up assets and optimizing prompts for each LLM used. Our AI-augmented translation process allows for the customization of content outcomes and language/market-specific preferences, which are captured and applied by our linguistic prompt experts within our Aurora AI.

Building solutions, not just delivering services

AI may reduce manual effort, but it can’t replace industry experience, expertise, and creative problem-solving. Lionbridge combines innovative technology with up-skilled, in-house professionals — giving you a true consultative partner to ensure outcomes align with your Key Performance Indicators (KPIs), not just a vendor.

Lionbridge’s people are at the foundation of your success. With in-house experts, a top-notch curated global community, and a commitment to quality, we deliver the right content, every time — no matter how complex or demanding your needs may be.

Process

Lionbridge has implemented a new, AI-first approach to the translation process, using automation by default and human input where it matters. This process enables the delivery of global content at scale.

• Humans design the workflow and create customized prompts for LLMs for tailored solutions.
• Aurora AI orchestrates the workflow, including identifying the best MT engine for each content type.
• AI translation is the first step of the translation process, with the Neural Machine Translation (NMT) engine performing the initial translation.
• LLMs post-edit the MT output and perform Quality Assurance (QA) tasks to improve overall quality. By selecting the best available LLM for post-editing, we avoid the need to train NMT engines. We also integrate assets. Learn how we customize LLMs to incorporate style guide rules.
• Humans intervene when the LLM flags content for review. The extent of human review ranges from no review to full review, depending on the content profile.

Aurora AI's automation simplifies processes. Another way to cut complexity from global content delivery is by consolidating vendors. When companies partner with Lionbridge as their exclusive global content solutions provider, they can replace their existing Translation Management System (TMS) for multilingual content with our platform, fully managed by us. The result is streamlined localization and cost savings through increased efficiency.

For an in-depth look at the benefits of vendor consolidation, read our whitepaper, 10 Reasons To Embrace a Vendor Consolidation Strategy.

Performance

Still have a nagging feeling about trusting AI? How can you be confident in AI output? How do you know your content will perform in a way that achieves better business outcomes? We’ve created two unique frameworks to provide unparalleled transparency and address each of these concerns with the right blend of AI, automation, and human input.

The TRUST framework

Confidence in AI output, which is necessary for global content delivery at scale, can be achieved through our TRUST framework. The underlying architecture ensures we use AI in a trustworthy manner and that the output is predictable.

Our TRUST acronym comprises the following trust-related measures:

• T, Transparent
• R, Reliable
• U, Useful
• S, Scalable
• T, Timely

The REACH framework

When trying to reach new customers with multilingual content, customers often ask, “Am I spending the right amount of money? Am I engaging my audience appropriately? Is my content doing its job?”

Lionbridge can help companies answer these once elusive questions with its REACH framework for content relevance. The REACH framework enables our customers to assess whether their content spending aligns with the Return on Investment (ROI).

Our REACH acronym comprises the following measures relating to business outcomes:

• R, ROI
• E, Engagement
• A, Audience
• C, Control
• H, Human in the Loop

Learn more about the TRUST and REACH frameworks in our blog, Useful, Responsible AI Across the Global Content Lifecycle.

Why Trust Lionbridge?

Lionbridge is a pioneer in using AI to deliver global content. How so?

We are FIRST among Global Content Solutions Providers in:

• ✓ Leading LLM token consumption
• ✓ Offering Automatic Post-Editing (APE)
• ✓ Customizing AI
• ✓ Marketing multilingual AI-driven content creation
• ✓ Providing an AI-based platform for automation and scale

Get in touch

Lionbridge takes pride in delivering a unique, effective solution for each customer. Reach out today to discover how our offerings, with best-of-breed AI and varying service levels, can be aligned to meet your needs based on your content types. Get in touch and start benefiting from our pioneering approach to scalable content designed to help you achieve your business goals.