Retail Translation and Content Services

Online. In-Store. Mobile. Digital Assistant. Omnichanel.

Driving Stronger Omnichannel Multilingual Marketing Strategy

Omnichannel takes your brand global; localization makes it personal.

Every customer touchpoint is critical for retailers. Whether customers engage through mobile, your website, chat, phone, or email, they expect each interaction to feel personalized.

Delivering a standout customer experience requires robust omnichannel global marketing strategy. Your multilingual content marketing must seamlessly, consistently deliver the right messaging in the right language.

Partner with Lionbridge. We’ll help you create and localize compelling content that connects with every customer—regardless of language or location.

AI Case Study: Multilingual Retail Marketing

How can retail companies capitalize on AI? Read about how Lionbridge helped one customer use AI to build content in new languages faster and more cost-effectively, thus allowing them to reach new markets.

WATCH THE VIDEO

Case Study: Global Retail Localization for Market Expansion

Learn how Lionbridge enabled a lifestyle apparel brand to expand globally with expert retail localization, on-site translators, and quality assurance.

READ CASE STUDY

New AI Content Creation Solutions for a Sports and Apparel Giant

Multilingual Content Marketing

For powerful global marketing, it’s critical to get local.

60%

60% of consumers expect service in their native language when they reach out to brands.

59

The top 25 websites of 2022 support an average of 59 languages.

4

The top 4 languages spoken by Internet users: English, Chinese, Spanish, and Arabic. Top four used on websites: English, Russian, Spanish, French

How Lionbridge helped Canon save money, streamline operations, and migrate thousands of content pages.

“Lionbridge’s dedication and commitment to achieving Canon’s sometimes extremely challenging deadline has been exemplary.”

Digital Systems & Publishing Manager, Canon

VIEW CASE STUDY

Some of Our Customers

Retail Translation Services

Language QA Services

Linguistic Testing

Ensure your content is free of linguistic errors. Develop and implement content with accurate meanings that are true to your brand voice.

Translation and Localization

Software, App, Device, Document, and Website Translation and Localization

Ensure website messaging resonates with consumers worldwide with our comprehensive suite of website localization tools and services. For your documents, get comprehensive translation services for 30+ file types. Save time and money with our optimized, AI-powered software and app localization processes. Easily adapt content and tools to your target language and culture.

Forum Moderation Services

Community Support

Stay connected with your user community. Answer their questions quickly and solve their problems more effectively.

Multilingual Marketing Services

Visual Adaptation, Multilingual Digital Campaigns, Website Optimization

Our global digital marketing services team helps you stay relevant with audiences worldwide, meet marketing goals, and keep costs and schedules in check. Centralize your multilingual website services and seamlessly create a unified, resonant customer experience across buyers, languages, and cultures. We’ll ensure optimized multilingual website design, international SEO, ecommerce translation services, and more. Lastly, Lionbridge helps create global campaigns for customers in every location — on text, imagery, and video.

Interpretation

Over-the-Phone Interpretation (OPI) and Real-time Chat

Our expert linguists (350+ languages) enable first-class multilingual communication and customer experiences. OPI makes interactions faster and more efficient. We streamline customer service interactions and yield better CX at a lower cost. Get real-time translation for your digital channels with AI-powered multilingual capabilities for your current chat, ticketing, email, forum, knowledge base, and catalog solutions.

Testing Services

Functional Testing, UX Testing, Global Motility Testing

Verify that software and hardware products meet all functional requirement specifications. Our Functional Testing frameworks offer:

Manual
Automated
Black box
Exploratory
User acceptance test methodologies

Lionbridge UX testing services combine a global network of in-marketing test engineers and cutting-edge tools. We’ll ensure positive product interactions with anyone, anywhere. We test mobile apps across:

The “last mile” of local mobile operators
Localized mobile devices
Regional payment providers in 80+ countries

Retail FAQs

These are answers to questions our customers frequently ask.

Can retail translation be automated?

Yes, to some extent. Language Service providers like Lionbridge use AI-powered solutions to automate parts of retail translation. It’s critical to retain a human in the loop to ensure the translations are accurate, carry the brand voice, etc.

How much do retail translation and interpretation services cost?

Retail translation and interpretation services can vary, especially due to length of content, language, and how much human review is required. Using AI-powered solutions can help cut costs significantly.

Why do I need retail interpretation or translation?

Retail interpretation and translation help you reach new markets. Per research, people are far more likely to buy from a company that offers content and support in their own language. Using these services is crucial for a more robust ROI.

Review Our Most Engaging Content

Case Study: How AI Enables Authentic Multilingual Content at Scale

See how Lionbridge's AI-powered language platform helped a leading global retailer cut costs, improve content quality, and increase localization ROI.

The E-Commerce Disruption Series: What You Need to Know About Translations for Europe

Linguistic differences in Europe can present challenges to a newcomer entering those markets. Read here to learn how to avoid linguistic pitfalls and ensure e-commerce success.