Retail

Online. In-Store. Mobile. Digital Assistant. Omnichannel.

Driving effective omnichannel marketing strategies in every language, everywhere.

Omnichannel takes your brand global; localization makes it personal.

Every touchpoint a customer has with a global retailer is personal. Whether customers engage through mobile, your website, chat, phone, or email, they expect each interaction to be personalized and relevant.

For global retailers, delivering a standout customer experience depends on their omnichannel global marketing strategy—that is, their ability to seamlessly and consistently deliver the right content and commerce at every touchpoint.

We create compelling local content that builds a connection with every global customer—regardless of their preferences, language, or nationality.

Localize your content, so you can offer each user authentic and relevant brand experiences, wherever in the world they live.

Multi-Lingual Marketing

When retailers go global they need to get local

16

By 2022, it will take 16 languages to reach 90% of the world’s wallet.

60%

60% of consumers expect service in their native language when they reach out to brands.

32

Websites for the top 150 global brands support an average of 32 languages.

4

The top four languages spoken by Internet users: English, Chinese, Spanish, and Arabic. Top four used on websites: English, Russian, German, and Japanese.

Customers to reference

TRANSLATION AND LOCALIZATION

Website Localization

Your website is your most valuable asset. It’s the place where your customer experience comes to life. Make sure your message resonates with consumers around the world from their very first interaction, using our comprehensive suite of website localization tools and services.

TRANSLATION AND LOCALIZATION

Document Translation

We provide comprehensive translation services for 30+ file types. Our linguistic and subject matter experts ensure your document translations are accurate and on-the-mark.

TRANSLATION AND LOCALIZATION

Software, App, and Device Localization

Our insights and optimized processes save you time, money, and rework in the complicated software and app localization process. We adapt your content and tools for a given target language and culture, digging deeper to understand how end users will best interact with your product.

TRANSLATION AND LOCALIZATION

Multimedia Localization

We offer complete video and multimedia translation, localization, and transcreation services. From locally relevant images to accurate subtitles and studio-quality audio and video production, we help you expand the reach and impact of your multimedia content.

LANGUAGE QA SERVICES

Linguistic Testing

Ensure your content is free of linguistic errors, replete with accurate meanings and styles, and indicative of your brand voice with our linguistic testing services.

MULTILINGUAL MARKETING SERVICES

Multilingual Digital Campaigns

Our global digital marketing services team collaborates closely with you and offers the language, cultural, and technical expertise you need to stay relevant with your global audiences, meet your marketing goals, and keep your costs and schedules in check.

MULTILINGUAL MARKETING SERVICES

Multilingual Website Optimization

Let Lionbridge help you centralize your multilingual website services and seamlessly create a unified, highly resonant customer experience worldwide. From multilingual website design to international SEO, we help you maximize message resonance and response across buyers, languages, and cultures.

MULTILINGUAL MARKETING SERVICES

Visual Adaptation

When you’re creating a truly global campaign, you need to make sure every element of your message—from text to imagery to video—resonates with customers in every location. We can help.

INTERPRETATION

Over-the-Phone Interpretation (OPI)

Our expert linguists in 350+ languages bridge language gaps, enabling effective multilingual communication and better customer experiences. OPI makes your interactions faster and more efficient, using less of your customer service representatives’ valuable time and yielding better CX at a lower cost.

INTERPRETATION

Real-time chat

We provide real-time translation for digital channels, adding multilingual capabilities to your existing chat, ticketing, email, forum, knowledge base, and catalogue solutions with our AI-powered technology.

FORUM MODERATION SERVICES

Community Support

We make sure you stay connected with your community of users, so you can answer their questions quickly and solve their problems effectively.

TESTING SERVICES

Functional Testing

Verify that software and hardware products meet all functional requirement specifications, with the manual, automated, black box, exploratory, and user acceptance test methodologies available in our Functional Testing frameworks.

TESTING SERVICES

UX Testing

Your app, product, or service may be incredible, but that won’t matter if your customers can’t use it easily or enjoyably. Lionbridge UX testing services offer the best UX testing tools to ensure positive interactions with your product by anyone, anywhere.

TESTING SERVICES

Global Mobility Testing

Our global network of in-market test engineers test your mobile apps for functionality and compatibility across the “last mile” of local mobile operators, localized mobile devices, and regional payment providers in 80+ countries, so you can ensure a consistent user experience for everyone, in every market.

How Lionbridge helped Canon save money, streamline operations, and migrate thousands of pages of content.

"Lionbridge’s dedication and commitment to achieving Canon’s sometimes extremely challenging deadlines has been exemplary."

Digital Systems & Publishing Manager, Canon

VIEW CASE STUDY

The E-Commerce Disruption Series: What You Need to Know About Translations for Europe

Linguistic differences in Europe can present challenges to a newcomer entering those markets. Read here to learn how to avoid linguistic pitfalls and ensure e-commerce success.

The E-Commerce Disruption Series: How Lionbridge Helps a Leading German Luxury Fashion Retailer Reach its Online Global Buyers

How Lionbridge has helped a German luxury retail brand target a global audience, using our experience to provide high quality translations, efficiently.

The E-Commerce Disruption Series: How to Get Found on the Crowded Digital Shelf

As consumers continue to heavily rely on online shopping, Lionbridge shares a strategy that will help online merchants be found on the crowded digital shelf.

The E-Commerce Disruption Series: 6 Telltale Signs You’re Not Optimizing Your Multilingual E-Commerce Websites

Read here to learn how Lionbridge’s Global SEO Consultant, Brendan Walsh, performs technical SEO audits for multilingual e-commerce websites in 6 steps.

The E-Commerce Disruption Series: How COVID-19 is Changing the E-Commerce Landscape

Read here to learn about the current surge in e-commerce websites, the challenges and opportunities of e-commerce for vendors due to COVID-19.

10 Emerging Languages of Global Consumers

English is no longer king. As millions of multilingual consumers engage in retail, savvy brands will make sure they can...

When Retailers Go Global, They Need to Get Local [Infographic]

How can global retailers meet customer expectations around the world? Localizing your content is key.

HOW TO BE A GLOBAL READY RETAILER [INFOGRAPHIC]

How to Create a Multilingual Website Design: 9 Best Practices With Examples

How will you differentiate yourself from the crowd in providing an exceptional global UX? Here are 9 essential elements that are...

WHO WE ARE

WHAT WE DO

INDUSTRIES

LAⁱNGUAGE CLOUD™

Retail

Driving effective omnichannel marketing strategies in every language, everywhere.

Omnichannel takes your brand global; localization makes it personal.

Multi-Lingual Marketing

16

60%

32

4

Customers to reference

TRANSLATION AND LOCALIZATION

Website Localization

TRANSLATION AND LOCALIZATION

Document Translation

TRANSLATION AND LOCALIZATION

Software, App, and Device Localization

TRANSLATION AND LOCALIZATION

Multimedia Localization

LANGUAGE QA SERVICES

Linguistic Testing

MULTILINGUAL MARKETING SERVICES

Multilingual Digital Campaigns

MULTILINGUAL MARKETING SERVICES

Multilingual Website Optimization

MULTILINGUAL MARKETING SERVICES

Visual Adaptation

INTERPRETATION

Over-the-Phone Interpretation (OPI)

INTERPRETATION

Real-time chat

FORUM MODERATION SERVICES

Community Support

TESTING SERVICES

Functional Testing

TESTING SERVICES

UX Testing

TESTING SERVICES

Global Mobility Testing

How Lionbridge helped Canon save money, streamline operations, and migrate thousands of pages of content.

Related Articles

The E-Commerce Disruption Series: What You Need to Know About Translations for Europe

The E-Commerce Disruption Series: How Lionbridge Helps a Leading German Luxury Fashion Retailer Reach its Online Global Buyers

The E-Commerce Disruption Series: How to Get Found on the Crowded Digital Shelf

The E-Commerce Disruption Series: 6 Telltale Signs You’re Not Optimizing Your Multilingual E-Commerce Websites

The E-Commerce Disruption Series: How COVID-19 is Changing the E-Commerce Landscape

10 Emerging Languages of Global Consumers

When Retailers Go Global, They Need to Get Local [Infographic]

How to Create a Multilingual Website Design: 9 Best Practices With Examples

LAⁱNGUAGE CLOUD™

INDUSTRIES