Why do my web pages need to be optimized?

Simply translating content isn’t adequate when targeting a new market. To succeed in search results, you need to use international SEO services to identify the words your customers typically use when searching for your types of products and services. AI-powered tools, like Lionbridge’s, make this task faster and easier. You must then work with SEO content optimization services to ensure these words organically appear in your digital content.

Can Lionbridge work with my local SEO agency?

We frequently partner with local SEO services agencies. When working with them, we leverage their local knowledge and use our expertise and AI-enabled process to help enhance their local successes into global SEO achievements. Similarly, we often work with in-house SEO and content optimization teams. We leverage their local and brand knowledge for international SEO success.

Do optimized content services only apply to web pages?

Creating optimized content can apply to multiple areas, including App Store Optimization (ASO) and International Search Engine Marketing (SEM). It can also be used to develop multilingual email marketing materials and global marketing campaign collateral.

What tool(s) do you use for keyword research?

Our in-market resources use Semrush to carry out Global SEO keyword research. We also use the latest innovative AI tools and processes to produce high-quality research in each market you want to target.

Why do so many companies get geo-targeting wrong?

Geo-targeting requires rare, highly specialized skills that experts like Lionbridge have developed from experience resolving issues across many client sites. Geo-targeting includes creating content for a specific locale and ensuring content lands in the right market. Small technical issues can cause numerous problems, including: 

• Wrong page appearing in wrong market
• Cross-market cannibalization
• Users entering a site via wrong funnel
• Lost internal linking opportunities
• Poor search performance