Website Content Optimization Services

Reaching your multilingual, multimarket customers largely hinges on the way you handle your content. Not all content should be treated equally.

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Three Content Optimization Levels to Meet All Your International SEO and SEM Needs


Whether you want to excel in search results, outshine your competitors or create new content that is customized to your market, turn to Lionbridge for help.

Lionbridge offers three digital content optimization service levels for website pages that require more than translation. The right service level enables you to handle your content optimally and allocate your budget wisely.

A Mix of Services for Successful Global Content

We often recommend a combination of our content optimization services to fully meet your global content needs. We determine the best approach by identifying the goals of your content.

Standard Content Optimization

Our Standard Content Optimization service enables your translated content to perform well when people conduct general internet searches related to your product. We help your search results excel by executing in-market keyword research and applying that research to the translated content. We update titles, descriptions and headings. We also make minor revisions to your content to incorporate relevant keywords in the on-page text.

Benefits:

  • Translated content looks attractive in search results
  • Pages appear during searches for branded terms
  • Unique product names and services appear in search results
  • Searches generate increased click-through rates

Best for:

  • Pages that have high value source content, need optimization and that must look good in search results
  • Short technical pages or pages that use industry-specific words
  • Product pages that have insufficient text for transcreation and where translated text will be effective
  • Pages that drive traffic in the source market but are less important to the user journey and conversion

Advanced Content Optimization

Our Advanced Content Optimization service enhances search results by combining our in-depth, in-market Search Engine Optimization (SEO) research with our Transcreation service. During transcreation, our language experts rewrite your content to resonate with your target audience in the local market. Our Advanced Content Optimization service involves research into keywords, questions, intent, competitor analysis and winning content. This research feeds into the transcreation process to generate the best content for your audience in each market. 

Benefits:

  • In-market content performs at the same level as source content
  • Meta data performs well during search results
  • Content resonates with the target audience in the target market
  • Content competes with local content and local companies
  • Searches generate increased click-through rates

Best for:

  • Pages that have high value source content and that need optimization
  • Pages that have high traffic in the source market
  • Pages that have a high conversion rate
  • Pages that are important to critical user journeys

Premium In-Market Content Creation

Our Premium In-Market Content Creation services use a topic-driven research process to create highly effective content from scratch.

Our in-market researchers pinpoint the keywords and questions people are asking about your products, services or areas of interest. They also identify people’s intent when using those keywords and questions. We use this information to determine winning content and content opportunities you can capitalize on. We’ll provide a list of recommended content and articles for you to create based on our research. Once you select the content you would like to move forward with, our in-market content creators will produce valuable pages for your target audience.

Benefits:

  • Useful content for your target market
  • Content that resonates with your target audience
  • Enhanced interest in your products, services and brand
  • Highly effective text and voice search traffic

Best for:

  • New content to fill content gaps that have been identified by SEO research
  • Pages that need to answer questions that differ from the questions people ask in the source market
  • Pages that have a high conversion rate in the source market
  • Pages that are important to critical user journeys

 

Benefits Standard Optimization Advanced Optimization Premium Content
Translated Pages Available for Local Users x x *
Translated Content Looks Attractive in Search Results x x *
Pages Appear During Searches for Branded Terms x x x
Unique Product Names and Services Appear in Search Results x x x
Increased Click-Through Rates During Searches x x x
In-Market Content Performs at the Same Level as Source Content   x x
Meta Data Performs Well During Search Results   x x
Content Resonates with the Target Audience in the Target Market   x x
Content Competes with Local Content and Local Companies   x x
Unique, Useful Content for Your Target Market     x
Unique Content Created Specifically for Your Target Audience     x
Enhanced Interest in Your Products, Services and Brand     x
Highly Effective Text and Voice Search Traffic     x

*Note: Translated pages/content (top two elements of the chart) are not applicable to the Premium In-Market Content Creation service as all content is created from scratch and no translation is performed.

 

 

Benefits Standard Optimization
Translated Pages Available for Local Users x
Translated Content Looks Attractive in Search Results x
Pages Appear During Searches for Branded Terms x
Unique Product Names and Services Appear in Search Results x
Increased Click-Through Rates During Searches x
In-Market Content Performs at the Same Level as Source Content  
Meta Data Performs Well During Search Results  
Content Resonates with the Target Audience in the Target Market  
Content Competes with Local Content and Local Companies  
Unique, Useful Content for Your Target Market  
Unique Content Created Specifically for Your Target Audience  
Enhanced Interest in Your Products, Services and Brand  
Highly Effective Text and Voice Search Traffic  

*Note: Translated pages/content (top two elements of the chart) are not applicable to the Premium In-Market Content Creation service as all content is created from scratch and no translation is performed.

 

 

Benefits Advanced Optimization
Translated Pages Available for Local Users x
Translated Content Looks Attractive in Search Results x
Pages Appear During Searches for Branded Terms x
Unique Product Names and Services Appear in Search Results x
Increased Click-Through Rates During Searches x
In-Market Content Performs at the Same Level as Source Content x
Meta Data Performs Well During Search Results x
Content Resonates with the Target Audience in the Target Market x
Content Competes with Local Content and Local Companies x
Unique, Useful Content for Your Target Market  
Unique Content Created Specifically for Your Target Audience  
Enhanced Interest in Your Products, Services and Brand  
Highly Effective Text and Voice Search Traffic  

*Note: Translated pages/content (top two elements of the chart) are not applicable to the Premium In-Market Content Creation service as all content is created from scratch and no translation is performed.

 

 

Benefits Premium Content
Translated Pages Available for Local Users *
Translated Content Looks Attractive in Search Results *
Pages Appear During Searches for Branded Terms x
Unique Product Names and Services Appear in Search Results x
Increased Click-Through Rates During Searches x
In-Market Content Performs at the Same Level as Source Content x
Meta Data Performs Well During Search Results x
Content Resonates with the Target Audience in the Target Market x
Content Competes with Local Content and Local Companies x
Unique, Useful Content for Your Target Market x
Unique Content Created Specifically for Your Target Audience x
Enhanced Interest in Your Products, Services and Brand x
Highly Effective Text and Voice Search Traffic x

*Note: Translated pages/content (top two elements of the chart) are not applicable to the Premium In-Market Content Creation service as all content is created from scratch and no translation is performed.

 

Voice Search

Our Advanced Content Optimization and Premium In-Market Content Creation services are backed by content creation guidelines to target both text and voice search. 

Many companies neglect to compete in voice search, but it is in their best interest to pursue it:

  • Voice-based shopping is anticipated to reach $40 billion in 2022, as reported by Etrend.
  • Eight billion digital voice assistants are expected to be in use by 2023, as reported by Statista.

We target voice search in conjunction with text search to ensure you are highly visible in both channels. Learn what it takes to implement a successful voice search strategy in our guide.

Lionbridge’s Content Optimization Levels At-a-Glance


Which service level will best meet your goals? It depends on your content. Here’s a rundown of what you can expect to achieve from each offering and when it’s appropriate to use it.

What Elements of a Page Need to be Optimized?

We recommend optimizing seven key components of your webpage.

 

URL

While translated URLs are not always used, they can be a good element to optimize. They should be well structured, using language codes to separate out content for different regions and have an easy-to-understand, logical structure.

Meta Title

This can be the most prominent piece of information a person sees about a page or site, so it is critical to optimize this part of the page.

Meta Description

Although a meta description is not directly tied to search results, it is an important element to optimize because it is vital in getting a person to click on your link. A meta description is influential because it shows up underneath the title in search results.

Headings

It is important to use headings in the correct way. Optimizing headings for both structure and content can be highly effective for voice search optimization.

Body Copy

Depending on the Lionbridge service you have chosen, optimization of body copy can consist of a minor rewrite to include keywords, or it can involve a full transcreation of your content based on keywords, questions, intent and analysis of your competition.

Image Alt Tags

These can be useful for optimization, but they are critical for accessibility. As such, they should be translated / optimized with care.

Links

These are important to the natural, internal navigation of a site. Having good quality, relevant external links, which allow the person to carry on their journey of discovery, will also help a page to rank. If you use good-quality anchor text for these links, you can have a significant impact on ranking.

Content Optimization FAQs


Still have questions about content optimization? Here are the answers to the questions our customers frequently ask.

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