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Case Study: Multilingual Retail Marketing
New AI Content Creation Solutions for a Sports and Apparel Giant
Human Expertise Blended With Powerful AI
Lionbridge Aurora AI™ is an AI-first global content platform that increases your multilingual content creation and expands your audience with culturally relevant, hyper-personalized content.
As organizations adapt to a rapidly evolving translation landscape, they are finding that Machine Translation (MT) remains an indispensable foundation for scalable global communication.
While Generative AI (GenAI) and Large Language Models (LLMs) offer new possibilities for contextual understanding, top Neural Machine Translation (NMT) engines continue to deliver unrivaled speed.
By combining machine-generated translations, using NMT or Retrieval-Augmented Generation (RAG), with agentic AI post-editing prompt chains and targeted human oversight, enterprises can dramatically accelerate content delivery and reduce costs to achieve new levels of speed and scalability.
Here’s what the workflow looks like:
—Use MT for initial translations at the beginning of the process.
—Use Generative AI solutions / LLMs for post-editing and quality assurance tasks to enhance overall quality.
This approach enables your organization to meet your translation demands with speed, quality, and cost efficiency.
Lionbridge executes four key steps as part of its cutting-edge translation services to produce the translation outcomes required by today’s enterprises.
The technological elements involve a combination of Machine Translation and generative AI, including our proprietary, state-of-the-art AI localization platform, Lionbridge Aurora AI™. A human in the loop is equally important to the process.
Our video explains how Lionbridge’s expert translation methods produce globally resonant content at unprecedented volume and pace.
Incorporating MT into your AI toolset and using it as the initial translation pass enhances efficiency, resulting in the following benefits.
Translate high volumes of content by leveraging the best MT engine and approach for a given language pair.
Enhance customer satisfaction by scaling and increasing the flexibility of your support teams across time zones and languages.
Increase your global teams’ productivity by removing communication barriers.
Machine Translation can help overcome business challenges across industries. See how our MT and AI-powered solutions support legal, life sciences, and e-commerce customers.
Machine Translation solutions comprise the following four basic strategies.
With deep AI expertise, you can feel confident about Lionbridge’s Machine Translation services and generative AI language services.
Have questions about how Machine Translation fits into language services, along with generative AI? Here are some answers.
MT is a valuable efficiency tool in any translation workflow, reducing translation costs, speeding up translation turnaround, and increasing content velocity. It’s beneficial for large volumes of content or for quick turnarounds.
Companies achieve their content goals by blending MT with generative AI and human translators' expertise.
MT is ideal for quickly translating high volumes of low-visibility content. Examples include internal communications, service desk interactions, and user-generated content (like reviews).
Free MT offerings like Google Translate or Bing Translate are unsafe for sensitive data, as they may use your material to train their engines. Your data is the price you pay to use these offerings.
When working with internal business, legal, or private documents, consider using paid solutions that provide more privacy and security.
Visit the Lionbridge Trust Center to learn more about our commitment to customer security, privacy, and quality through comprehensive measures.
As MT and AI experts, Lionbridge provides top-notch AI-powered language services to enable you to leverage MT along with other GenAI-based technology solutions.
We help you select the best Machine Translation engine for your content, enhance output quality, and establish an infrastructure to meet varying quality levels.