Consumer Packaged Goods

Your brand. Your goods. Your packaging. Global relevance for every consumer.

We serve the consumer packaged goods (CPG) industry with a global strategy for all our customers’ packaged goods, so they can connect with consumers in the biggest existing and emerging markets.

We deliver all-inclusive branding programs to CPG companies, helping them optimize the experience for the global consumers who interact with their products every day.

When do global consumers first interact with your brand? Often, via your products’ packaging—which can have an outsized impact on your brand identity.

We promote positive interactions with your brand and ensure it is culturally relevant and aligned to local consumers’ expectations.

Results

End-to-End Digital Marketing Production for a Customer

35%

cost savings in the first year

40%

reduction in localization costs with standardized format

25%

reduction in re-work costs

1

the only internal team allowed to design external communication

“We needed to move from being a US-centric site masquerading as a global website, to [having] an individual website in every country important to us. Our content has to be local and global at the same time.”

Digital Marketing Director

Customers to reference

TRANSLATION AND LOCALIZATION

Website Localization

Your website is your most valuable asset. The hub of your online brand, it’s the place where your customer experience comes to life. Make sure your message resonates with consumers around the world from their very first interaction, using our comprehensive suite of website localization tools and services.

TRANSLATION AND LOCALIZATION

Document Translation

We provide comprehensive translation services for 30+ file types. Our linguistic and subject matter experts ensure your document translations are accurate and on-the-mark.

TRANSLATION AND LOCALIZATION

Software, App, and Device Localization

Our insights and optimized processes save you time, money, and rework in the complicated software and app localization process. We adapt your content and tools for a given target language and culture, digging deeper to understand how end users will best interact with your product.

TRANSLATION AND LOCALIZATION

Multimedia Localization

We offer complete video and multimedia translation, localization, and transcreation services. From locally relevant images to accurate subtitles and studio-quality audio and video production, we help you expand the reach and impact of your multimedia content.

LANGUAGE QA SERVICES

Linguistic Testing

Ensure your content is free of linguistic errors, replete with accurate meanings and styles, and indicative of your brand voice with our linguistic testing services.

MULTILINGUAL MARKETING SERVICES

Multilingual Digital Campaigns

Our global digital marketing services team collaborates closely with you and offers the language, cultural, and technical expertise you need to stay relevant with your global audiences, meet your marketing goals, and keep your costs and schedules in check.

MULTILINGUAL MARKETING SERVICES

Multilingual Website Optimization

Let Lionbridge help you centralize your multilingual website services and seamlessly create a unified, highly resonant customer experience worldwide. From multilingual website design to international SEO, we help you maximize message resonance and response across buyers, languages, and cultures.

MULTILINGUAL MARKETING SERVICES

Visual Adaptation

When you’re creating a truly global campaign, you need to make sure every element of your message—from text to imagery to video—resonates with customers in every location. Our experts marry cultural nuance with emotive branding, in all media & file formats.

INTERPRETATION

Over-the-Phone Interpretation (OPI)

Our expert linguists in 350+ languages bridge language gaps, enabling effective multilingual communication and better customer experiences. OPI makes your interactions faster and more efficient, using less of your customer service representatives’ valuable time and yielding better CX at a lower cost.

INTERPRETATION

Real-time chat

We provide real-time translation for digital channels, adding multilingual capabilities to your existing chat, ticketing, email, forum, knowledge base, and catalogue solutions with our AI-powered technology.

FORUM MODERATION SERVICES

Community Support

We make sure you stay connected with your community of users, so you can answer their questions quickly and solve their problems effectively.

TESTING SERVICES

Functional Testing

Verify that software and hardware products meet all functional requirement specifications, with the manual, automated, black box, exploratory, and user acceptance test methodologies available in our Functional Testing frameworks.

TESTING SERVICES

UX Testing

Your app, product, or service may be incredible, but that won’t matter if your customers can’t use it easily or enjoyably. Lionbridge UX testing services offer the best UX testing tools to ensure positive interactions with your product by anyone, anywhere.

TESTING SERVICES

Global Mobility Testing

Our global network of in-market test engineers test your mobile apps for functionality and compatibility across the “last mile” of local mobile operators, localized mobile devices, and regional payment providers in 80+ countries, so you can ensure a consistent user experience for everyone, in every market.

The E-Commerce Disruption Series: What You Need to Know About Translations for Europe

Linguistic differences in Europe can present challenges to a newcomer entering those markets. Read here to learn how to avoid linguistic pitfalls and ensure e-commerce success.

The E-Commerce Disruption Series: How Lionbridge Helps a Leading German Luxury Fashion Retailer Reach its Online Global Buyers

How Lionbridge has helped a German luxury retail brand target a global audience, using our experience to provide high quality translations, efficiently.

The E-Commerce Disruption Series: How to Get Found on the Crowded Digital Shelf

As consumers continue to heavily rely on online shopping, Lionbridge shares a strategy that will help online merchants be found on the crowded digital shelf.

The E-Commerce Disruption Series: 6 Telltale Signs You’re Not Optimizing Your Multilingual E-Commerce Websites

Read here to learn how Lionbridge’s Global SEO Consultant, Brendan Walsh, performs technical SEO audits for multilingual e-commerce websites in 6 steps.

The E-Commerce Disruption Series: How COVID-19 is Changing the E-Commerce Landscape

Read here to learn about the current surge in e-commerce websites, the challenges and opportunities of e-commerce for vendors due to COVID-19.

Emotional Marketing: A Recipe for Global Brand Success

How do marketers become fluent at conversing with our customers in a way that creates real connections?

Going Global 101: What Does It Mean to "Go Global"?

Going global is an absolute necessity for business growth and success. What is the accepted going global meaning, and how...

Is Your Website Global-Ready? [INFOGRAPHIC]

Think you're ready to go global? Make sure your website is optimized for localization before you enter new markets. Check...

Rebranding a Global Company [PODCAST]

What does it take to rebrand a global company? Take it from us: it’s both an art and a...

Why Does Global Brand Voice Matter?

Every brand has a unique personality. Why does your brand's voice matter, and how can you make sure it stays...

10 Emerging Languages of Global Consumers

English is no longer king. As millions of multilingual consumers engage in retail, savvy brands will make sure they can...

WHO WE ARE

WHAT WE DO

INDUSTRIES

LAⁱNGUAGE CLOUD™

Consumer Packaged Goods

We serve the consumer packaged goods (CPG) industry with a global strategy for all our customers’ packaged goods, so they can connect with consumers in the biggest existing and emerging markets.

Results

End-to-End Digital Marketing Production for a Customer

35%

40%

25%

1

“We needed to move from being a US-centric site masquerading as a global website, to [having] an individual website in every country important to us. Our content has to be local and global at the same time.”

Customers to reference

TRANSLATION AND LOCALIZATION

Website Localization

TRANSLATION AND LOCALIZATION

Document Translation

TRANSLATION AND LOCALIZATION

Software, App, and Device Localization

TRANSLATION AND LOCALIZATION

Multimedia Localization

LANGUAGE QA SERVICES

Linguistic Testing

MULTILINGUAL MARKETING SERVICES

Multilingual Digital Campaigns

MULTILINGUAL MARKETING SERVICES

Multilingual Website Optimization

MULTILINGUAL MARKETING SERVICES

Visual Adaptation

INTERPRETATION

Over-the-Phone Interpretation (OPI)

INTERPRETATION

Real-time chat

FORUM MODERATION SERVICES

Community Support

TESTING SERVICES

Functional Testing

TESTING SERVICES

UX Testing

TESTING SERVICES

Global Mobility Testing

Related Articles

The E-Commerce Disruption Series: What You Need to Know About Translations for Europe

The E-Commerce Disruption Series: How Lionbridge Helps a Leading German Luxury Fashion Retailer Reach its Online Global Buyers

The E-Commerce Disruption Series: How to Get Found on the Crowded Digital Shelf

The E-Commerce Disruption Series: 6 Telltale Signs You’re Not Optimizing Your Multilingual E-Commerce Websites

The E-Commerce Disruption Series: How COVID-19 is Changing the E-Commerce Landscape

Emotional Marketing: A Recipe for Global Brand Success

Going Global 101: What Does It Mean to "Go Global"?

Is Your Website Global-Ready? [INFOGRAPHIC]

Rebranding a Global Company [PODCAST]

Why Does Global Brand Voice Matter?

10 Emerging Languages of Global Consumers

LAⁱNGUAGE CLOUD™

INDUSTRIES