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Consumer Packaged Goods (CPG) Translation Services

Keep your messaging consistent across languages and cultures with expert product packaging translation services.

Speak With An Expert, Contact Us Today.

Your brand. Your goods. Your packaging, Gone Global.

Optimize your user experience in existing markets and branch out to new ones with packaging that speaks your customers' languages. Our all-inclusive CPG and packaging translation services help you connect with global consumers via the products they use every day.

When do consumers first interact with your brand? It's often via your products' packaging, which can have an outsized impact on your brand identity.

Lionbridge's CPG translation services elevate your global strategy with packaging, technical documentation, digital assets, and marketing materials that present your brand authentically and appropriately to international audiences. From product and retail to aftersales and support, our experienced translators will ensure your packaged goods are market-ready in all regions.

Going Global 101: What Does It Mean to "Go Global"?

Going global is an absolute necessity for business growth and success. What is the accepted meaning of going global? How can my company go global effectively?

Consumer Industry Translation Services

Your global branding strategy has many moving parts — our comprehensive translation services keep your identity cohesive in every market.

Product & Packaging Translation

For your customers, your packaging is at the core of your brand. We'll ensure it stays that way in every market you sell in. Backed by over 25 years of experience, our linguists don't just translate – they transcreate. From graphics, text, and colors to labels, tags, and warnings, our holistic approach ensures that every element of your packaging design is culturally relevant and meets regional regulatory requirements.

Website & App Localization

The way an item appears online can have a significant impact on its selling power. Lionbridge can help refine your online presence by localizing your commerce website and applications, including site navigation, product descriptions, and catalogs. Our translators will ensure your customers accurately understand your product and find it appealing to maximize sales and minimize costly returns.

Multicultural Marketing & Multimedia

While packaging is important, it's only part of the equation. A successful global branding strategy requires a cohesive marketing program to unify your presence across channels. Whether it's in-store displays and signage or online multimedia content, we'll create, translate, and transform your marketing materials to be unique and engaging in every language.

Community Management

The buyer's journey doesn't stop after a purchase is made. Turn customers into advocates with stellar support in their native languages. Lionbridge experts will translate your after-sales, product help, and customer care materials. They'll also manage inquiries and reviews with integrated machine translation solutions.  

Technical document translation

Your customers deserve to know exactly what they're purchasing from you, no matter what language they speak. Make your product specification sheets, assembly instructions, and product care guidelines accessible to consumers in over 300 languages.

Vestiaire Collective Case Study: Website Localization for Global E-Commerce Expansion

See how Lionbridge enabled French e-commerce fashion brand, Vestiare Collective, to expand into global markets with carefully localized product catalogs, item descriptions, and website User Interface (UI).

CPG and Packaging Translation Services FAQs

Here are the answers to questions our customers frequently ask.

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See What We Can Do for You

Lionbridge is a people-first technology company. We innovate and embrace language’s dynamic nature. Our passion is your passion.

Our in-depth, human-led discovery process identifies strengths, opportunities, challenges, and solutions. We uncover insights your current provider has missed. We’ll cut your turnaround times, save costs, and increase your localization ROI.

Partner with Lionbridge and be your organization’s hero. Use the form below for a free consultation. 

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