COVID-19 Accentuates What Marketing Already Should Be Doing
Crises - like the current COVID-19 pandemic – only serve to amplify the importance of the strategies we already knew were vital to successfully connecting with buyers in today’s world. While we chase conversational bots, AI driven marketing, ABM, video-based sales, and other strategies du jour, we are distracted from the basics necessary to reach, connect, and engage with potential & current customers.
In this webinar, Lionbridge will talk about the implications of Covid-19 on the current clinical trial landscape and offer perspectives on the value of multimedia, language and electronic data capture of clinical outcomes assessments.
Don’t be paralyzed by the environment or distracted. Come join our fireside chat and hear how one team has leaned into the current environment by focusing on the fundamentals and meeting buyers where they are right now.
How Voice Search Is Changing The Customer Experience
As marketers, we need to adapt our business strategies to be visible to digital assistants, make our content easily findable by both voice and text-based searches, and connect with our audiences in a way that will truly resonate—regardless of their country or native language.
How Author-It & Lionbridge reduced costs & increased efficiency for Philips Personal Health
Philips needed a language service provider that could integrate seamlessly with Author-it, thereby streamlining the translation process and creating efficiencies through increased automation and centralization. Lionbridge was that partner.