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The global software market is currently valued at over $429 billion and is growing across all devices. With that growth comes expansion into new markets, new cultures, and new user expectations, where what works for one culture can be rejected by another.
Localization is essential to making your product look and feel like it was created for your target market. By perfecting the language, design, and structure of your product, it provides the foundation of your customer experience and is a key part of any digital transformation process. Localization will do nothing less than redefine the way the world sees your product.
According to ‘Can’t Read, Won’t Buy – B2B’ from CSA Research (September 2020), 70% of users will not buy software that does not have a local version and 80% of users will not buy software without local support. As a result, proper localization of your software or app has never been more important. A properly translated product has the power to improve brand value and create meaningful interactions in your target customers’ native language. Localization can also improve your end-user digital experience, boosting your site’s overall performance and satisfying your customers.
Both the iTunes App Store and the Google Play Store provide options for localizing your app listing to make discoverability and readability easier for international consumers. As a result, more people will be able to find your app using keywords in their language and will be more likely to download if they see a welcome message in their own native tongue. Together, these two effects can add up to as much as a 767% increase in downloads.
When your software has significant network effects, meaning it provides more user value as it becomes more popular, then software localization will ensure scalability. If you already have an audience abroad, or you're likely to get one, start considering the software localization process in the early stage of application development. Prioritizing language is the key to creating top-tier digital experiences for all your global clients, and will make your pages more personal, persuasive, and easy to use.
Lionbridge makes software and app localization quick, easy, and affordable. We’ve helped hundreds of the world’s leading brands localize their online products.
Lionbridge works in all major text, image, and program file formats. We can also connect directly to your software development environment using an API, making translation only a click away. Get in touch with us to start building a translation solution that's configured perfectly for your preferred environment.
Lionbridge has over two decades of experience in testing software and improving user experience in all major international markets. Our functional, maintenance, and UX testing services will help you build, release, and maintain products that delight users across the globe. Read more about our testing services and discover how we can help you improve quality, avoid delays, and reduce costs.
Our team of experts can localize, test, and improve the UX of mobile apps for both Apple and Android users. Get in touch with us to discuss the specifics of your project.