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The global software market is currently valued at over $456 billion and is growing across all devices. But despite significant growth, today’s applications will be rejected if they don’t meet user expectations.
Giving the product the look and feel of having been creating for a target market—no matter the language, culture or location—requires localization.
Software localization is the process of adapting software to the linguistic, cultural and legal requirements of a specific locale. It requires not only software translation (e.g., translating text-based elements), but also tweaking graphics, layouts, formatting, and more—not to mention satisfying local legal requirements, data compliance, device preferences and technology trends.
Lionbridge offers a full spectrum of services, including:
We can create all necessary documentation, roadmaps and auxiliary tools for implementing software from scratch, as well as improving an existing software, using your framework for any language.
When your software has significant network effects, meaning it provides more user value as it becomes more popular, then software localization will ensure scalability.
If you already have an audience abroad, or you're likely to get one, consider the software localization process in the early stage of application development.
According to Can’t Read, Won’t Buy – B2B from CSA Research (September 2020) 70% of users will not buy software that does not have a local version and 80% of users will not buy software without local support.
Read our blog to learn 10 do’s and don’ts for the software localization process.
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