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Case Study: Multilingual Retail Marketing
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SELECT LANGUAGE:
Engage With Local Markets Worldwide
Multilingual content and optimized technology: The winning combination for e-commerce success.
Open an online store, and the world becomes your customer base — but only if you reach the hearts and minds of global customers from different cultures with unique sensibilities.
How can you ensure your e-commerce initiatives are successful?
- Communicate in your customers’ native languages before, during, and after you make sales.
- Personalize your content to be culturally relevant and resonate with each target audience.
- Optimize your multilingual website for an outstanding customer experience.
Our localization and digital technology experts enable you to deliver compelling content and superior shopping experiences for any audience, in any language, to support your global e-commerce goals.
Why bother translating and localizing your e-commerce content?
A survey of 8,709 consumers in 29 countries found that 65% of buyers prefer to purchase a product when the content is in their local language, and 40% will not buy products in non-native languages.
(Source: “Can’t Read, Won’t Buy – B2C,” CSA Research, June 2020)
Lionbridge’s E-Commerce Services
We deliver content, customer service, and technology-related solutions to maximize e-commerce sales.
We Work With Some of the Biggest Brands in the World
“From our onboarding experience to our continued work together, it is apparent that Lionbridge is a customer-oriented organization. Because of Lionbridge’s services, we can process and deliver content quickly through a centralized system and ultimately bring our products to market faster. In today’s competitive climate, that type of workflow is essential for success.” — Michael Matheij, Team Lead Marketing Content, Dorel Juvenile
Global E-Commerce FAQs
These are answers to questions our customers frequently ask.
What is global e-commerce?
Global e-commerce is the online sale of products or services into markets outside their country of origin. It allows companies and individuals to buy and sell products in the worldwide electronic marketplace and reach a large global audience.
What’s a multilingual e-commerce website?
A multilingual e-commerce website is an online portal that facilitates commercial or business transactions over the internet by providing its content in multiple languages.
What is e-commerce content?
E-commerce content is any verbal or visual material created for a website to help drive traffic and sales. These assets can include blog posts, tutorials, videos, photographs, social media, and product descriptions.
How can you be sure your multilingual e-commerce website is optimized?
Optimized multilingual e-commerce websites will be fast and secure, have geo-targeting that ensures the right person sees the right market page, have structured data that effectively describe the content directly to Google’s bots, be free of technical issues, and rank well during branded and unbranded search.
How does Lionbridge support e-commerce at the presales phase of the customer buying journey?
Lionbridge helps the brand prepare for customer engagement by implementing automation and integration solutions. Lionbridge helps the consumer find the brand during the seek touchpoint by providing keyword research, global Search Engine Optimization (SEO), and Search Engine Marketing (SEM). Lionbridge helps the consumer connect with the brand during the “engage” touchpoint by preparing globally consistent and locally relevant multichannel localized content.
How does Lionbridge support e-commerce at the sales phase of the customer buying journey?
Lionbridge helps the consumer make purchases through dynamic translations of product descriptions and information related to purchasing requirements during the buy touchpoint.
How does Lionbridge support e-commerce at the post-sales phase of the customer buying journey?
Lionbridge promotes a positive customer brand experience by translating additional product literature and user material, offering customer support by translating forums, FAQs, and knowledge bases, and providing real-time multilingual chat solutions.
