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Simplifying and Scaling AI Translation Technologies
How AI-driven consolidation will catapult your global content initiatives.
Case Study: Multilingual Retail Marketing
New AI Content Creation Solutions for a Sports and Apparel Giant
- RESOURCES
In an era where content is increasingly dynamic and global, the traditional translation bottleneck is a relic of the past. Today's world demands agile, adaptive language solutions that empower businesses to communicate seamlessly across borders and cultures, unlocking new opportunities for growth and connection.
—Markus Driessen, Lionbridge Senior Solution Architect
Automotive brands have long recognized the need to operate on a global scale. From documentation to infotainment systems, multilingual content is core to success. With Lionbridge’s automotive translation services and other language solutions that leverage advancements in generative AI (GenAI), we enable our customers to reach their go-to-market goals.
Ready to shift gears and achieve up to a 60 percent improvement in both market launch speed and translation cost savings, while building lasting trust with customers? Read our eBook to discover the essential strategies for automotive companies to streamline content creation and localization in the age of AI.
What Roadblocks Have Global Automotive Brands Traditionally Faced?
Translation in the automotive industry has traditionally resembled a production line — slow, manual, and disconnected from the broader business.
Legacy processes result in the following outcomes:
- Working with multiple Language Service Providers (LSPs) leads to inconsistency, increased complexity, higher costs, slower delivery, and reduced accountability. Companies previously chose a multi-vendor strategy for scalability, in-country expertise, and specialization. Today’s technology and automation have transformed the role of translators, enabling organizations to scale with fewer translators. Additionally, expertise is now accessible from anywhere, and larger LSPs can provide specialized expertise, making vendor consolidation the smarter choice. Learn more about the benefits of a vendor consolidation strategy, including the ability to retire your costly Translation Management System (TMS) when managing multilingual content.
- Siloed systems separated from essential platforms, such as Product Lifecycle Management (PLM), Enterprise Resource Planning (ERP), Product Information Management (PIM), or Content Management Systems (CMS), add even more complexity and slow down collaboration across teams.
- Inconsistencies in terminology across engineering, legal, and marketing materials can make simple instructions hard (if not impossible) to follow or erode customer trust.
- Manual and disconnected translation workflows cause slow turnaround times, can delay product launches in target markets, and hinder a brand’s ability to respond quickly to global opportunities.
The outcomes from these legacy processes have created significant challenges that persist for many companies. There is now a better way.
Why Read the eBook?
AI is changing everything fast. Discover how AI-powered content creation and AI-powered translation solutions enable automotive companies to streamline operations, ensure compliance, and accelerate growth across every market while still meeting the highest standards for data protection and process security.
Get in touch
Ready to rev up your approach to global content and win in every market? Get in touch today.
