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Case Study: Multilingual Retail Marketing
New AI Content Creation Solutions for a Sports and Apparel Giant
- RESOURCES
“Welcome to Aurora [AI] Array, the system that allows you to break free of the shackles of Translation Management Systems and… that puts the levers of power of AI-first content services and integrations back into your hands.”
—Henry Adams, Director, Product CX
Back in 2023, Lionbridge’s Product CX Director, Henry Adams, and his team set out to discover what a modern interface application should feel like for multilingual content buyers. And while a lot has changed since then, the value of top-notch Customer Experience (CX) has not.
Now enter Aurora AI Array, Lionbridge’s new customer interface. It’s the fresh front end of the AI-first, Lionbridge Aurora AI™ content orchestration platform, the accessible, transparent, and friendly face our customers will use to engage with next-generation content solutions.
In our video, Henry shares:
- The seven philosophies guiding the Aurora AI Array interface design
- How the interface is changing the content world
- The real-world benefits unlocked by building it on top of the Aurora AI engine
Featured Attribute: Insights for Impact
One of the most exciting aspects of Aurora AI Array is the enhanced insight it provides.
“What [customers] really want to know is how hard [their] content is working for [their] business, where it’s winning, where it’s failing, and what [they] should do about it.”
—Henry Adams, Director, Product CX
With Aurora AI Array, you get more than just standard Key Performance Indicators (KPIs) and project tracking. The platform combines traditional Vendor Portal Operations (VPO) services — such as workflow monitoring and performance metrics — with performative analytics that dig deeper. You’ll see not only how projects are progressing, but also how your content is performing in the real world.
This enhanced visibility enables you to identify what’s working, spot opportunities for improvement, and make smarter decisions about your multilingual content strategy. Aurora AI Array turns data into actionable insights, so your content isn’t just managed — you can understand its ROI and optimize it for greater impact.
To learn more about our innovative customer interface, read the Aurora AI Array solution brief.
Get in touch
Ready to see how Aurora AI Array can change how you work for the better? Reach out to us today to discover what’s possible and learn more about our global content services, combining the best of AI and human-in-the-loop expertise.
Fill out our contact form to start a conversation with us.
We’re eager to understand your needs and share how our innovative capabilities can empower you to break barriers and expand your global reach. Ready to explore the possibilities? We can’t wait to help.
