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Case Study: Multilingual Retail Marketing
New AI Content Creation Solutions for a Sports and Apparel Giant
- RESOURCES
As AI solutions rapidly evolve for language and content services, it’s vital to understand the best options for your AI localization, AI translation, or AI-generated content services. Your generative AI solutions provider can help choose the best Large Language Models (LLMs), workflows, and humans in the loop (HITLs) to achieve your business’s content goals. The next generation of AI-powered services to consider is Agentic AI systems. Read on to learn what agentic AI is and what it can do for businesses.
What is Agentic AI?
Agentic AI encompasses all AI systems that can operate with a high degree of autonomy and exhibit decision-making skills to achieve a specific goal. These systems can perform independently within controlled environments or when given pre-defined conditions. With limited or no human intervention, agentic AI can:
- Initiate tasks
- Perform tasks
- Make decisions and adjust processes
- Provide insights
- Adapt to new data
Agentic AI systems are notable for these qualities:
- Autonomy: Performs with limited or no human control
- Adjustability: Learns from experiences, data, feedback, etc. to improve performance
- Goal-Orientation: Pursues specified goals, which can be adjusted (as noted above)
- Ability to communicate: Easily communicates with humans, other AI systems, their environments, etc.
- Strong ethics: Uses AI training to gain and adhere to standards that align with human values. May assist with ensuring responsible AI
- Security: Ensures cyber security and safety of data and users
- Data set guard rails: Limiting training data ensures a reduced risk of hallucination and ensures trustworthy output
How Agentic AI Enhances Translation, Localization, and Content Services
Agentic AI helps to create a continual content life cycle that supports businesses’ content strategies. Here are the four ways it can achieve this effect:
Triggers a self-generating flow of engaging content: Once an agentic AI system has access to key data about the service/product and target audiences, it triggers the generation of a constant stream of multilingual content. Establish your goal and simply give the AI system access to some (or any combination) of these items:
- Linguistic databases
- Cultural databases
- TM estates
- Brand-specific glossary term banks
- Buyer conversations
- Buyer dates
- Product information
- Customer feedback
Safeguards quality assurance: Agentic AI uses rigorous AI self-correction mechanisms to ensure content meets and maintains a company’s content standards. Using these mechanisms, it can identify and rectify issues, including:
- Inconsistencies
- Biases
- Inaccuracies
- Irrelevance
- Style and voice
Automates publishing and distribution: Agentic AI systems can use traditional channel automation to deliver the right content to the right audience at the right time. The system automatically manages various distribution channels (including all social media and relevant websites) and tailors content formats for each platform’s dimensions and requirements.
Tracks and updates content: Agentic AI can monitor content performance across different markets. It can refine and adapt content by tracking metrics like:
- User impressions
- Interactions
- Social media trends
- Sales data and feedback
Get in touch
Ready to explore how AI can boost your translation, localization, and content initiatives? Connect with our AI experts to start developing your customized multilingual content workflows. We’re committed to providing deep AI expertise, AI trust, human-in-the-loop AI translation, and supporting your content strategy. Let’s get in touch.
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