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The travel & hospitality industry is thriving, with travelers eager to explore more destinations.
This enthusiasm is reflected in American Express Travel research, which found that 77% of global survey respondents intended to travel internationally as much — or more — than they did the previous year. It’s a clear signal that the appetite for adventure and connection remains strong. In fact, in the same study, 74% of travelers worldwide said they planned to take 1 to 3 domestic trips in 2025, and 59% expected to take 1 to 3 international trips.
So, what motivates these journeys? And how do travelers decide where to go, how to get there, and what to do once they arrive?
Our infographic combines key statistics and insights to show the patterns and priorities shaping the global travel scene. Read it to see how travel language services can help your brand connect, engage, and succeed in a world where tourists know no boundaries.
How Can Brands Adapt to Traveler Trends?
Travelers' behavior varies just as much as the destinations. Technology, cultural shifts, and a desire for authentic, meaningful experiences all play influential roles in shaping traveler preferences.
The modern traveler is both resourceful and discerning, navigating an ever-expanding array of choices with digital tools at their fingertips. From searching for the best deals to designing tailor-made experiences, today’s global explorers are rewriting the rules of engagement in tourism.
For travel and hospitality brands, keeping pace with these trends is essential. Engaging travelers — whether they’re comparing prices online, attending music festivals, or seeking sustainable adventures — requires more than just a digital presence. It demands a commitment to clear communication, personalized experiences, and multilingual content that resonates with diverse audiences.
Get in touch
Ready for your brand to soar? Reach out to see how our translation services & localization services for travel and tourism, AI content creation solution for the hospitality industry, and AI-first global platform can help.
Fill out our contact form to start a conversation with us.
We’re eager to understand your needs and share how our innovative capabilities can empower you to break barriers and expand your global reach. Ready to explore the possibilities? We can’t wait to help.
