1. WHO WE ARE
Allie Fritz, Lionbridge’s Director of Interpretations

Meet the Pride: Allie Fritz

Lionbridge's Director of Interpretations

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On-Demand Webinar — Stranger Danger: How Well Do You Know Your AI?

Global street smarts through culturalization.

Don’t Get Burned by AI Bias


Be the brand that gets culturalization right and reap the rewards.

Do you think AI is your trusted sidekick, ready to help you conquer global markets? Think again. With biases hiding in its code, AI can be more of a trickster than a friend. Ignore the issue at your peril.

Culturalization is the secret sauce for real-world relevance. Use it to achieve responsible AI and prevent tone-deaf messaging, awkward images, or worse. When you get culturalization right and avoid the bias traps of AI in the global content lifecycle, your brand — and its reputation — will stand out for all the right reasons.

Watch our webinar recording featuring Lionbridge AI experts and moderator Detria Williamson, a distinguished leader in marketing technology, brand marketing, and innovation. You will:

  • See examples of biases inherent to AI systems.
  • Learn what can go wrong when you neglect to address local customs and expectations.
  • Find out what you can do about AI bias — pocket three game-changing strategies to make your organization instantly more culturally sensitive.

 

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Meet the Featured Experts

Marcus Casal

Lionbridge AI Expert, Presenter

As Lionbridge’s Chief Technology Officer, Marcus is passionate about technology strategy and language-focused innovation, overseeing the company’s cutting-edge, AI-first localization platform and workflow tools.

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Will Rowlands-Rees

Lionbridge AI Expert, Presenter

As Lionbridge’s Chief AI Officer, Will is obsessive about partnering with companies to implement AI successfully.

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Detria Williamson

AI 2030 Chief Experience Officer, Webinar Moderator

As an internationally recognized digital transformation and marketing leader, Detria guides Fortune 500 and startup teams to success in creating high-performance brands.

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