On-Demand Webinar: Global SEO Blueprint — How to Architect Websites for Global Traffic

Learn proven frameworks from our expert panelists to reach new markets in the SERP.

Expand Your Reach. Attract International Customers. Increase Profits.

Watch the recording of the third session of our SEO Bytes webinar series for expert guidance and actionable steps to perfect your global SEO initiatives.

Brendan Walsh, Lionbridge’s Search Engine Optimization (SEO) subject matter expert, and Astound Digital’s Chris Birkholm, Senior Director of Demand (Global), explored proven approaches — from technical initiatives to cultural considerations — for successful international SEO.

Learn the essential elements needed to go global, including a discussion about architecture, hreflang tags, and localization.

The session is designed for marketing leaders and technical experts focused on achieving impactful SEO.

Take advantage of this opportunity to see how manageable international SEO implementation can be.

Meet the Moderator and Featured Experts

Jesse Hollett

Lionbridge Moderator

Jesse Hollett is the head of Lionbridge’s marketing operations. With a decade of experience working with marketing data and a background in journalism, he brings a unique ability to speak on global SEO and direct the conversation to answer webinar participants’ most pressing questions related to the topic.

Brendan Walsh

Lionbridge Expert

Brendan Walsh is Lionbridge’s Search Engine Optimization (SEO) Subject Matter Expert, working with Lionbridge’s customers and internal teams to bring global success via their websites. Brendan has analyzed hundreds of customer websites, emphasizing technical SEO, including geo-targeting. Brendan is now working to make Lionbridge’s content optimization processes more affordable using Artificial Intelligence (AI).

Chris Birkholm

Astound Digital Expert

Chris Birkholm is the Senior Director of Demand (Global) at Astound Digital. He leads the development and execution of growth strategies for the Demand Group, the company's performance marketing arm. With nearly 20 years of experience in digital marketing and e-commerce, Chris has successfully created and launched go-to-market strategies across multiple channels.

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