- WHAT WE DO
Additional Services
- Industries
Case Study: Multilingual Retail Marketing
New AI Content Creation Solutions for a Sports and Apparel Giant
- RESOURCES
- WHO WE ARE
What We Do Home
Generative AI
- AI Translation Services
- Content Remix
AI Data Services
- Aurora AI Studio™
Machine Translation
- MT Tracker
Instant Interpreter
Smart Onboarding
Translation Service Models
Content Services
- Technical Writing
- Training & eLearning
- Financial Reports
- Digital Marketing
- SEO & Content Optimization
Translation Services
- Video Localization
- Software Localization
- Website Localization
- Translation for Regulated Companies
- Interpretation
- Instant Interpreter
- Live Events
- Language Quality Services
Testing Services
- Functional QA & Testing
- Compatibility Testing
- Interoperability Testing
- Performance Testing
- Accessibility Testing
- UX/CX Testing
Industries Home
Life Sciences Translations
- Pharmaceutical Translations
- Clinical Trial Translations
- Regulatory Translations
- Post-Approval Translations
- Corporate Pharma Translations
- Medical Device Language Services
- Validation and Clinical
- Regulatory Translations
- Post-Authorization Translations
- Corporate Medical Device Translations
- COA Translation Services
Banking & Finance
Retail
Luxury
E-Commerce
Games
Automotive
Consumer Packaged Goods
Technology
Industrial Manufacturing
Legal Services
Travel & Hospitality
Insights
- Blog Posts
- Case Studies
- Whitepapers
- Solution Briefs
- Infographics
- eBooks
- Videos
Webinars
Lionbridge Knowledge Hubs
- Positive Patient Outcomes
- Modern Clinical Trial Solutions
- Patient Engagement
- AI Thought Leadership
SELECT LANGUAGE:
How do I use AI content generation to create good, impactful content?
Can I copyright AI-generated content?
Is generative AI content creation good for SEO?
Currently, many brands are wondering if it’s time to explore AI for its content strategy. They’re asking:
Is AI content generation necessary to be competitive in global markets now?
How does AI content creation work?
What are AI risks?
How do you mitigate them and build AI trust?
How do you pick the right AI content tool or AI content services?
Read on to get the answers to these top questions about AI-generated content.
Do I need to use AI content generation to stay competitive?
Yes. Industry giants worldwide are already using AI content generation to dominate their markets. Here’s what our multilingual AI content generation tool can do for your brand:
Benefits of AI Content Generation
Develop content faster: Meeting the constant demand for new content today is crucial. People want a consistent stream of new, personalized content in their native language. This translates to high volumes. To keep costs down and meet these demands, use an AI content tool to help develop content quickly and scale without significantly increasing costs.
Ensure data-driven generation: AI content creation tools can help you create hyper-personalized content that’s resonant with your target audiences. These tools can also create SEO-optimized content that builds your brand’s visibility and boosts engagement.
Build multilingual content: Reaching global audiences and entering new markets requires multilingual content. Stop assuming people speak “enough” English and meet consumers where they (and their wallets) are with content in their native languages. Your competitors are already doing this.
Automate repetitive tasks: AI content tools will free your human labor from small, repetitive tasks, including assessing content quality. (At Lionbridge, we have an automated post-editing function for our AI tool, Aurora AI.) Without these tasks, your team can focus on strategy and creative tasks. They can achieve more and stretch their creative skills further with AI content assistance.
Safeguard your brand voice: Use AI solutions to ensure your content is always consistent with your brand voice. Never worry again about inconsistencies in tone, style, format, etc.
How do I create strong, effective AI-generated content?
Building AI trust is vital when developing content for customers. It’s critical not to use AI-generated content straight from the tool and with limited initial input. This content may be:
- Full of errors
- Written poorly
- Provoke search engines like Google to flag it as low-quality
Content that doesn’t reach brand standards may have a cost: customers. Customer bases may lose their trust, become disinterested, or even be offended by low-quality AI-generated content. A company’s voice and image are crucial, and poorly done content could damage them. The optimal content also has workflows with the right human roles in AI. These may include people from your team, but could also include people from your AI content services providers.
Lionbridge offers Content Remix Application, which has innovative new AI technology that outpaces our competitors. However, our AI and multilingual content experts are the key to our customers’ success. We provide the optimal human intervention, whether in the setup, throughout the process, or in a human content review, to ensure high-quality AI-generated content that will resonate with the target audience — even multilingual and global audiences.
Our team uses three general criteria to ensure AI content is resonant, engaging, useful, and search engines won’t flag it for poor quality.
Content Criteria
Originality: Content doesn’t duplicate what’s already online. It brings a fresh perspective in how it’s framed, its language, the brand voice, etc.
SEO Optimization: Content has substantial SEO value. It’s helpful to the user, contains relevant links and keywords, and integrates keywords into headers, body text, and metadata.
Ethical/Responsible: Content adheres to responsible AI usage and is not offensive. It avoids bias and doesn’t contain hateful ideas.
Can You Copyright AI-Generated Content?
Though the law may vary depending on the location, it’s generally acceptable to copyright AI-generated content if created by a human author. This means that humans use AI content generation to help them create high-quality, useful content. They’re also often listed as the final author. Acting as author when using AI solutions entails coming up with the creative direction of the content, including what topic the content will cover, its format, its voice or tone, etc. They will often help determine the input into the AI system. The more detailed the prompts for the LLM, the better and more original the output will be. Additionally, people will intervene by determining what criteria the AI system will use to review the content. In some cases, the human author may also provide an additional review at the end.
Luckily, brands can achieve their key goals using the same kind of generative AI content creation. Resonating with customers and creating copyright-worthy content requires original, personalized material reflecting a brand’s unique voice, perspectives, etc.
Is AI Content Generation Good for SEO?
Yes. AI content generation can help your team achieve its SEO goals when created with the right human-in-the-loop intervention. High-quality, original, creative, and helpful content optimized for SEO will help your team get noticed by search engines. Google, Bing, and other search engines will prioritize content that appeals to people as they search. You can absolutely use AI to help generate that content, especially when creative humans who are experts in your brand, target audience, and focus topics help develop this content in new and refreshing ways. Additionally, AI can help you develop high volumes of content to boost your SEO initiatives faster and more efficiently.
Companies should note that they may damage their SEO if AI-generated content doesn’t meet search engines’ criteria for useful, high-quality content. If content feels like it’s duplicated from other content, unoriginal, or poorly written or designed, search engines may wind up penalizing the company sharing it. This is easy to avoid because it generally happens when a brand uses AI to create content without much initial input or review. Maybe the content has inaccuracies or is almost plagiarized from other online content. These are the things an AI expert, like the ones at Lionbridge, can help companies find, fix, and prevent. While Lionbridge uses our Content Remix Application, we’re also helping ensure the content it develops is engaging, fresh, and appealing to users — and thus the big search engines that control SEO.
Get in touch.
Are you ready to explore AI-generated content to achieve your larger business goals? Let’s explore how Lionbridge’s generative AI solutions and AI strategy experts can help you develop and implement content that resonates with your customer base and enables you to reach new markets. Let’s get in touch.
Fill out our contact form to start a conversation with us.
We’re eager to understand your needs and share how our innovative capabilities can empower you to break barriers and expand your global reach. Ready to explore the possibilities? We can’t wait to help.
