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Case Study: Multilingual Retail Marketing
New AI Content Creation Solutions for a Sports and Apparel Giant
While it may not be appropriate for all scenarios, AI interpreting can significantly enhance many healthcare interpreting solutions. (To learn more about when to use AI interpreting and when to choose a human interpreter, read our blog about choosing optimal interpreting solutions for your needs.) These are the benefits of using AI interpretation services for the right circumstances. You can:
Cut language support wait times: An AI interpreter can be instantly available in 30-plus languages. Faster service always boosts the patient/family/caregiver experience.
Slash interpreting costs: Human interpreters are necessary in many contexts, especially when precision, experience, and empathy are needed. However, there are just as many situations where an AI interpreter can provide accurate, reliable service - which means lower costs for your organization.
Offer rare and indigenous language support: Some languages are challenging to cover, especially in more rural areas. AI interpreters can assist with some of these languages now, and are expanding into new languages daily.
Reduce HIPAA and CMS-compliant risk: Without clear communication, providers and institutions risk potential HIPAA violations and CMS penalties. Reliable AI interpreting services can help mitigate these regulatory and legal risks.
Improve coverage for overloaded call centers: Obtain coverage on routine, basic inquiries for patient and member support lines during busy times, like open enrollment or health crises. Can be used for multichannel automation, including chatbots, SMS, and WhatsApp.
Bolster workforce diversity and inclusion initiatives: Onboard, train, and communicate with multilingual staff more efficiently.
Execute proactive patient engagement: Automate and scale proactive outreach to patients or members in their preferred languages. Improve preventative care participation and appointment attendance rates.
Prepare for emergencies: Use AI interpreting to be ready for the high volume of multilingual communication that may be needed during a pandemic, natural disaster, terrorist attack, etc.
Scale language support across multiple facilities: Ensure language access is ready across multiple offices, hospitals, campuses, etc., without increasing interpreter hiring.
Extend deaf/hard-of-hearing access: Using AI interpretation and voice-to-text capabilities can assist patients with hearing challenges in a more scalable way.
Get language detection analytics: Benefit from AI analytics to track communication patterns and language preferences.
Whether you’re ready to consider AI interpreting or require human interpreting, Lionbridge can help. We offer innovative technology and a deep, global network of medically trained experts who constantly receive training and are monitored. Lionbridge’s teams are proud language solutions integrators who customize cutting-edge solutions for every customer’s needs. Let’s get in touch.
We’re eager to understand your needs and share how our innovative capabilities can empower you to break barriers and expand your global reach. Ready to explore the possibilities? We can’t wait to help.