For high-profile translated or localized content, language quality is crucial. A wrong translation might alienate customers, differ from brand guidelines, or even confuse buyers. To avoid these issues, it’s time to ask this question: What is auto LQA (language quality assurance)?

What is Auto LQA?

Could your team benefit from auto LQA? It’s an AI-powered language quality assessment (LQA) process. Auto LQA uses artificial intelligence to automate quality checks for translated content. It looks for errors based on a set of quality metrics, including grammar, style guides, glossaries, etc. While people have been using human-powered language QA for their content pipelines for decades, AI for LQA offers similar benefits at a faster, more cost-efficient level. Choosing AI-powered translation and localization quality assurance is helping companies reach their content goals with three additional benefits.

Auto LQA Benefit 1: Cutting Language Budgets

Human-driven language quality assessment services always increase language budgets. Of course, sometimes this is necessary for very high-profile materials. A mistake could cost a company thousands in different global markets. Luckily, AI can dramatically reduce these costs. Using AI-driven LQA seriously reduces the need for human intervention and labor. It also cuts costs by taking significantly less time than a human-driven process. A language solutions integrator like Lionbridge can train an AI model to review content to ensure it adheres to:

• Grammatical guidelines
• Brand style guidelines
• Glossaries
• Terminology style guides
• More

The AI model can then quickly and easily review localized or translated content for these criteria — even at high volumes. With these reduced costs, brands can consider applying auto LQA to more of their content across even more markets.

Auto LQA Benefit 2: Higher Quality Translation and Localization — Past, Present, and Future

AI-driven LQA isn’t just great for cost-cutting. It also helps ensure your content is translated and localized at a higher quality. Using the power of AI to enhance language quality is key for high-profile translated and localized content. AI models are trained to review content based on a variety of criteria, not just grammatical rules. Providers like Lionbridge can train their AI model to learn a company’s brand style guidelines, glossaries, and more. The AI model can review the content and flag potential issues. It can also generate a quality score for the content based on the provided standards or industry standards. Often, language services providers will offer a dashboard with quality data analytics so brands can see commonly recurring errors or issues. A brand may use this data to address the current pieces of content being evaluated. However, it can also be built into their translation and localization process or review processes for future content. Auto LQA and the data it yields can increase the quality of content today and in the future. It can also help a brand better evaluate previously localized or translated content.

Another way auto LQA helps brands achieve higher-quality multilingual content is with additional oversight from a human in the loop. If a project requires additional review, the language provider may offer a human validation step or expert assistance. A human expert can:

• Edit and rewrite to sharpen content even further
• Fix the potential issues AI has already flagged

Together, auto LQA and human expertise can ensure a notably higher level of quality assurance.

Auto LQA Benefit 3: Scale Content Translation and Localization

Another reason companies choose auto LQA is for scaling. This approach helps brands scale their translation and localization initiatives. With AI’s incredible speed, language quality can be assessed exponentially faster than traditional human review alone. Additionally, as mentioned above, auto LQA significantly reduces costs. The approach frees up budget and time to expand localization and translation initiatives. Brands can integrate language quality checks into more content generation or do it as a continuous layer throughout the localization process. They’ll be empowered to reach additional global markets by speaking to customers in their local languages and dialects.

Get in touch

Still wondering if your team should consider auto LQA? Or how it might help your company reach its multilingual target audiences? Find out more about our AI-powered language services. Let’s get in touch.