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Case Study: Multilingual Retail Marketing
New AI Content Creation Solutions for a Sports and Apparel Giant
The specific technical terms and abbreviations that a company uses are in a constant state of evolution, as new technologies are rolled out and new products and structures are introduced. Swisscom Rollout & Access needed a solution to ensure its specialist terminology would be applied consistently in its technical documentation. Together, Swisscom and Lionbridge created a central online glossary that subject matter experts and linguists can access and update at any time.
In the case study, learn: