Swisscom Case Study: A Global Brand Voice Through Terminology Management

A Centralized Glossary in Four Languages

Swisscom, a major telecommunications provider in Switzerland, is constantly developing new solutions and products for their retail and business customers. Therefore, their corporate vocabulary is constantly evolving. Lionbridge ensures that this vocabulary is consistent company-wide in our maintenance of the Swisscom Glossary, a centralized terminology database.

In the case study, learn:

• How terminology management helps maintain Swisscom’s high standards for printed and online communications by reducing inconsistencies across the company
• How Lionbridge uses internal documentation to keep the Swisscom up to date in four languages: English, French, German and Italian
• Why Swisscom has chosen to partner with Lionbridge for over 20 years for translation and knowledge management needs