On-Demand Webinar: Building a Strategic Revenue Case for Local Market Entry

Data-based approaches for targeting investment in global content.

Capture All Revenue Opportunities

Select the right markets and localization investment levels to maximize your return.

Don’t guess which markets to enter or arbitrarily set your localization budgets. Make these strategic decisions using cutting-edge tools that provide data-driven insights and lead to the utmost profitability.

Watch the recording of our webinar with CSA Research. You’ll see a demo of these business analytics tools and learn how Lionbridge’s AI-first platform enables you to enter markets more efficiently than ever, providing a complete global content solution.

In 60 minutes, you’ll see how CSA’s business analytics tools:

Justify new market entry and localization investments
Work to measure the value of language
Enable you to secure support within your organization
Maximize ROI

You’ll also see how the Lionbridge Aurora AI™ platform turbocharges content creation, translation, and localization with workflow automation for unprecedented speed.

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Meet the Featured Experts

Arle Lommel

Senior Analyst, CSA Research

At CSA Research, Arle Lommel focuses on language technology, artificial intelligence, translation quality, and overall economic factors impacting globalization. Arle has worked in the localization industry since 1997. Before his role as an analyst, he was a senior consultant at the German Research Centre for Artificial Intelligence (DFKI).

Alison Toon

Senior Analyst, CSA Research

Alison Toon has over 25 years of experience in the translation and localization industry, with an emphasis on the management of translation and localization tools, processes, architecture, and operations for content management and e-business services across enterprises. Her experience in these research areas and key projects with content audits, multimedia, terminology management, and inclusive language help CSA Research’s clients gain key insights into the technologies, pricing, and business processes key to executive buy-in.

Vincent Henderson

Vice President of Strategy, Lionbridge

Vincent Henderson is the VP of Strategy for the global content business at Lionbridge. He leads strategy development and execution, focusing on adapting the global content business to take advantage of the historic opportunity presented by the emergence of the AI-led economy. Vincent’s team launched Lionbridge’s Language AI platform, where they created a suite of global content and language products. With the advent of mature LLMs, this platform now supports advanced LLM capabilities at scale, notably automated post-editing, Language QA, and global content creation.

Brendan Walsh

SEO Subject Matter Expert, Lionbridge

Brendan Walsh works with Lionbridge’s customers and internal teams to bring global success via their websites. As Lionbridge’s Search Engine Optimization (SEO) Subject Matter Expert, Brendan has analyzed hundreds of customer websites, emphasizing technical SEO, including geo-targeting. Brendan is now working to make Lionbridge’s content optimization processes more affordable using Artificial Intelligence (AI).

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On-Demand Webinar: Building a Strategic Revenue Case for Local Market Entry

Capture All Revenue Opportunities

Select the right markets and localization investment levels to maximize your return.

Complete the Form to Access the On-Demand Webinar

Meet the Featured Experts

Arle Lommel

Senior Analyst, CSA Research

Alison Toon

Senior Analyst, CSA Research

Vincent Henderson

Vice President of Strategy, Lionbridge

Brendan Walsh

SEO Subject Matter Expert, Lionbridge