1. Aurora AI™
Orange and purple aurora with the Lionbridge Aurora AI Array logo overlaying the image, representing the new customer interface.

Human Expertise Blended With Powerful AI

Lionbridge Aurora AI™ is an AI-first global content platform that increases your multilingual content creation and expands your audience with culturally relevant, hyper-personalized content.

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  1. WHO WE ARE
Allie Fritz, Lionbridge’s Director of Interpretations

Meet the Pride: Allie Fritz

Lionbridge's Director of Interpretations

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Connected cityscape suggesting custom LLMs to connect global audiences.

So, You Want To Build Your Own LLM for Translation?

The good. The bad. And the unexpected.

This is the first part of a series on LLM ownership and execution.

“All of a sudden, companies building their own LLMs start to realize there’s a whole host of issues they need to solve that they hadn’t really considered.”

— Simone Lamont, Lionbridge SVP Global Solutions and Strategy

You’re ready to build your own Large Language Model (LLM) and plan to use it for translation. Seems straightforward — until it isn’t.

How do you know your AI workflows will deliver reliable results? How will you manage assets across multiple languages? What else will you face? We solve AI localization challenges for some of the world’s biggest brands and can help you understand the full scope of building your own LLM and how to overcome the obstacles you will inevitably encounter.

The Good: What Is the Promise of AI?

AI-powered translation is transforming how companies operate, delivering unprecedented gains in output quality compared with legacy modalities.

According to Lionbridge’s research, combining frontier LLM models with Retrieval-Augmented Generation (RAG) as an initial step in AI translation achieves up to 81 percent of human translation quality, far surpassing earlier Neural Machine Translation (NMT), which reaches only 52 percent, and LLMs alone, which reach 63 percent.

AI streamlines workflows, leverages language assets such as Translation Memories (TMs) and glossaries, and adapts quickly to diverse content types. With fit-for-purpose quality strategies (tailoring quality standards to specific goals, audiences, and content types), organizations can allocate resources efficiently and achieve desired outcomes. AI localization accelerates global content delivery and sets new benchmarks for multilingual communication and business growth.

The Bad: What Makes Implementation Challenging?

LLMs offer impressive speed, efficiency, and results. But even with an assumed 81 percent accuracy, the remaining 19 percent of incorrect translations can damage your brand, erode trust, or prevent you from reaching your intended markets.

This risk underscores a critical shift: Translation is no longer the bottleneck — Quality Assurance (QA) is. LLMs generate translations instantly, but accuracy and compliance are the bigger, increasingly complex issues. Moreover, weak inputs can multiply costs as errors cascade through workflows and across languages, making QA the most demanding step in localization.

Enterprises should now measure localization maturity by QA, not by translation speed. The binding constraint on AI localization is not how quickly you can generate translations, but how efficiently and reliably you can verify their quality.

Scalable AI translation success depends on more than prompt engineering or model deployment. It requires careful asset management, robust localization governance, and human intelligence. Prompt tuning delivers early wins, but gains plateau without broader investments in process, data quality, and workflow optimization. Sustainable AI translation requires a holistic approach that includes validation through automated checks and human review at varying levels.

Fluid current representing the continuous evolution of language technology.

The Unexpected: What Obstacles Are Inevitable?

“Many companies launching internal AI initiatives underestimate the human intelligence and expertise needed for automation and customization.”

— Simone Lamont, Lionbridge SVP Global Solutions and Strategy

Language model selection

Building your own LLM typically starts with selecting a foundational language model or architecture. Making the right choice is one of the most important decisions and can lead to unforeseen pitfalls. Translation quality varies by language and domain, so it’s vital to compare models to find the best fit. We test content across multiple models to identify which produces the best results for specific language pairs and domains.

Asset management complexity

Companies are often surprised by the complexity of managing and integrating language assets (TMs, glossaries, style guides, and brand guidelines) across dozens of languages.

Validating, customizing, and maintaining these assets in a multilingual environment requires significant effort, especially to ensure uniformity and quality across domains, brands, and content types. Organizations may need human expertise to collect, clean, align, and curate data across languages, as they often lack this capability. However, well-managed language assets are indispensable for customizing AI models.

AI customization for brand voice and domain

Adapting LLMs to accurately capture a brand’s voice and domain is crucial yet often underappreciated.

Fine-tuning models for tone, terminology, and style requires prompt-engineering expertise, careful selection of examples, and the integration of language assets, such as style guides and glossaries, across languages and domains. (Discover how we are training LLMs to incorporate style guide rules in our case study of a global American hyperscale technology company.)

Many internal teams underestimate how hard it is to produce consistent, domain-specific content. With thoughtful customization, AI can help your brand achieve its content goals at scale.

End-to-end quality validation

Validating output across multiple languages and domains is inherently complex. It isn’t just about running content through an AI model; it’s about ensuring the entire workflow delivers accurate results at every stage, from content ingestion to final output.

Reliable AI validation requires:

  • A combination of automated and human-driven quality checks, tailored by content type and goals
  • Integration of language assets
  • Review for terminology, style, and audience appropriateness

Many internal teams lack the structure and expertise to validate output at scale across languages, especially when the output must be trusted for publication or AI training. Organizations are often unaware of the rigor, coordination, and specialized knowledge required for robust, multi-step validation, including Auto LQA scoring and targeted human review. Without diligence, companies risk publishing content that fails to meet quality standards or business goals, making ongoing validation and governance essential for success after your LLM launch.

Advanced content Quality Assurance (QA)

Enterprises building LLM-driven translation workflows may not have considered the need for advanced content QA and may struggle to implement it effectively.

Unlike end-to-end quality validation, which verifies accuracy throughout the workflow, advanced content QA focuses on the final output, ensuring it’s polished, precise, and tailored to the target audience.

This step assesses technical accuracy, brand voice and tone, terminology, style, and cultural appropriateness. It combines automated tools with expert human review, often using assets such as TMs and glossaries, along with customizable prompts that reflect brand requirements. Automated scoring, such as Auto LQA, flags issues, but human judgment is essential to catch nuances and ensure content is fit for publication or global distribution.

Geometric network illustrating the expansive reach of AI translation.

What’s Needed To Succeed?

To use your own LLM for AI translation successfully, it’s imperative to know what you can do independently and where you can benefit from guidance from a global language solution provider, such as Lionbridge.

QA is often the most demanding step and may require expert support to ensure accuracy, consistency, and compliance at scale. Before operationalizing your LLM, consider how a partner can help lay the foundation for success by providing expertise you may lack. Valuable services include preparing RAG assets, managing tags, applying glossaries and style guides, and validating output. See our comparative analysis to understand how Lionbridge’s capabilities may complement your internal teams.

Pro tip: When building your AI platform, ensure your content system can easily connect to third-party resources when needed.

Lionbridge Solutions for Quality and Confidence in AI Output

Lionbridge offers solutions to help you effectively manage your LLM for translation. These solutions include:

  • AI Post-Editing (APE) — uses custom prompts, glossaries, and style guides to refine machine-generated translations and improve output quality. Our fully automated AI translation & AI review solution is ideal for low-stakes content. For high-stakes, specialized content, or complex languages, use a human-in-the-loop approach with targeted or full human review, as needed. See how Cisco Networking Academy leveraged AI post-editing to accelerate multilingual content delivery.

  • Auto LQA — uses AI to automate quality checks at multiple points in the workflow. This AI-powered Language Quality Assessment (LQA) identifies errors using quality metrics, such as grammar and style. Combined with different levels of targeted human review, Auto LQA can serve as a governance layer in your LLM workflow, supporting consistent, scalable quality. In part two of the series, we’ll delve deeper into Auto LQA workflows and explore how it efficiently triages content to drive quality.

  • AI™ Data Services — delivers ethically sourced training data, precise annotation, and human-in-the-loop validation as part of our AI solutions to build, customize, and improve your LLM. AI Training (AIT) leverages a global crowd of expert linguists and native-speaking contributors to train your LLM on diverse, representative datasets, minimizing bias, maximizing accuracy, and ensuring multilingual, culturally relevant performance.

Why Choose Lionbridge?

We are the natural partner for organizations building their own LLMs because we don’t license technology or impose proprietary restrictions. This means you retain full control and benefit of our expertise without added fees or technology lock-in.

With industry-leading operational excellence and standards for trust, privacy, and security, Lionbridge AI™ delivers secure, dependable solutions that enterprises worldwide rely on. Our unmatched human intelligence, through our top-notch Subject Matter Experts (SMEs), a global network of skilled linguists, and decades of experience, ensures your content is accurate, culturally relevant, and tailored to your audience.

Our solutions integrate seamlessly with any platform or system, supporting end-to-end content needs through a unique blend of human wisdom and advanced AI. Whether you’re pursuing AI transformation or scaling complex, high-volume localization initiatives, Lionbridge can guide you every step of the way. Move forward with confidence with Lionbridge as your partner.

Get in touch

Ready for Lionbridge’s human intelligence to ensure your AI initiatives achieve the results you seek? Reach out today to get started.

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AUTHORED BY
Janette Mandell
  • #technology
  • #ai-training
  • #translation_localization
  • #ai
  • #blog_posts
  • #global_marketing

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