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Stranger Danger: How Well Do You Know Your AI?
Global street smarts through culturalization.
Case Study: Multilingual Retail Marketing
New AI Content Creation Solutions for a Sports and Apparel Giant
- RESOURCES
Creatively Get Your Audience’s Attention
Offer Remote and Hybrid Work Solutions
Supply End-to-End Services
Whether remote, hybrid, or in-person, global businesses all have extensive trainings they need to complete with employees:
- Compliance
- Cybersecurity
- Safety/Health
- Onboarding
- Diversity and inclusion
- Leadership
- Technical skills
- Change management
eLearning courses are now a standard tool for cultivating productivity, connection, and success in workplaces worldwide. Courseware offers efficient, interactive training that engages employees wherever they are. eLearning solution providers who also supply robust AI-powered localization services (like Lionbridge) are powerful partners for creating programs that employees find appealing, regardless of their culture or language.
Read the blog to decide if your eLearning provider meets these criteria:
#1 eLearning Providers Should Creatively Get Your Audience’s Attention
People learn better from interactive lessons, but creating interactive courseware is a highly complex process — especially for multilingual and multicultural participants. One especially impactful way to create interactive eLearning content is to work with an eLearning provider to deliver your information in a game. After decades of supporting customers across various fields, Lionbridge eLearning service providers have found that “gamification” brings fun, meaning, and motivation to the workplace (whether remote, hybrid, or in-person), and learners are more likely to retain information.
CASE STUDY: Lionbridge eLearning providers leveraged creativity and expertise to develop eLearning games for a global mobile device company. The customer needed to teach their retail associates about their new devices. Lionbridge’s eLearning games included single-user smartphone applications, as well as group games in which teams competed to win the most points. As requested by the customer, our eLearning content providers designed the games to be short and engaging, so the associates would complete training during their work shifts.
#2 eLearning Providers Should Offer Remote and Hybrid Work Solutions
For global companies with teams in various locations, keeping teams aligned around goals and delivering consistent training is critical. The best eLearning providers are meeting this need with more sophisticated, AI-powered platforms like Aurora AI™ and training programs that let learners engage when and where they wish. In some cases, programs such as virtual and augmented reality allow users to go beyond what’s possible for in-person training.
CASE STUDY: To support a leading consumer electronics company, Lionbridge designed an augmented reality application. It harnessed eLearning technology to simplify instructions for replacing parts and restocking materials related to company devices. The customer’s users could actually see and interact with the internal structures of the devices they were being trained to replace and restock. They hold their smartphone up to the device. Then, the eLearning application developed by our custom eLearning content team shares a step-by-step instructional tutorial. Because the company is global, we also used Aurora AI to transcreate and localize content in different languages. Employees anywhere in the world could receive instruction in their native language and absorb the lessons more easily.
#3 eLearning Providers Should Have Global Reach
eLearning content for employees is only effective if they can understand it. Employers should consider questions like:
- How does your target audience learn best?
- What linguistic and cultural factors influence their learning style?
- What symbols, colors, or terms are offensive and must be avoided?
eLearning providers like Lionbridge can use AI-powered platforms, like Aurora AI, to localize material that’s more engaging for specific target audiences based on their languages or cultures. It’s easy to scale content production because Aurora AI cuts localization costs and turnaround times significantly. Our Globalization-at-Source™ methodology ensures eLearning content is easily adaptable for multicultural audiences by building source content for a global audience.
CASE STUDY: Lionbridge helped a major global technology hardware manufacturer globalize their training procedures. We developed a template from which we could transcreate training material for each region and language. We fed this template to Aurora AI. Country by country, we consulted with the customer’s regional teams to align cultural focus and regional priorities, while maintaining overall company training themes and goals. Ultimately, our customer could let regional teams help create eLearning content tailored to some of their local goals, thus encouraging their interest in participating in training.
#4 eLearning Providers Should Supply End-to-End Services
Consider the number and complexity of your upcoming projects. Does your eLearning provider offer a range of services to meet your needs from start to finish? Consolidating vendors to one or two providers will boost consistency across content. This approach also minimizes time spent managing vendor partnerships. Lionbridge is an all-in-one eLearning provider, so we support everything. You can rely on us for curriculum design, video creation, eLearning translation in 350+ languages, and more. Notably, we can also perform all these tasks at a much faster turnaround time with our Aurora AI platform. It automates some tasks and also allows us to complete others simultaneously. Sometimes, we can reduce turnaround time by 40% or higher.
CASE STUDY: A major global communications manufacturer and 10-year partner asked Lionbridge to create, host, and localize eLearning content across different projects and departments. As a vast multinational company already juggling many projects and partnerships, they chose to simplify their operations and work with Lionbridge for all their eLearning needs.
#5 eLearning Providers Should Offer Flexible Integration Capabilities
When updating or launching a new operational training and eLearning program, it’s vital to find an eLearning partner that aligns with your audience's requirements and adapts to your needs. Lionbridge can assist customers who need customized solutions and a hands-on provider.
Customers with robust existing eLearning programs can work with Lionbridge’s Aurora AI platform for scalability and automation. It deploys with seamless integration into their existing systems and delivers unprecedented flexibility and speed in the content and eLearning solutions markets.
In addition to our expertise in delivering eLearning course solutions, we strategically support our clients in building, managing, and monitoring new hosting platform solutions.
CASE STUDY: We supported a major global software, hardware, and network system developer by creating courseware that operated across their many Learning Management Systems (LMSs) and ensured compliance with the Shareable Content Object Reference Model (SCORM) format. With this solution and our guidance, they significantly reduced future migration costs and effort when moving assets to a commercial off-the-shelf LMS.
Get in touch.
Lionbridge’s eLearning providers have decades of experience crafting and adapting eLearning content for 350+ languages and cultures. Combined with our powerful Auora AI platform, our experience helps us develop material that’s both effective and engaging for target audiences. Ready to see how we can help you train or educate your employees? Let’s get in touch.
