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Case Study: Multilingual Retail Marketing
New AI Content Creation Solutions for a Sports and Apparel Giant
Real-time translation technology (RTT) is exactly what it sounds like: a tech-driven solution that instantly translates content from one language to another.
Everyone can use RTT—to make quick fact checks, get a "gist" translation, and cobble together communication with someone who speaks a different language. At the enterprise level, RTT can enhance efficiency and improve the customer experience by enabling organizations to interact with customers across hundreds of languages—all while using their existing contact centers, service desks, and staff.
For global organizations, RTT is a game-changer. It reduces the need to hire bilingual agents while connecting the organization with consumers, employees, and partners who were previously unreachable.
For many global organizations interacting with multilingual customers, the question is not whether to employ RTT. It's which solution to use.
Several machine translation (MT) RTT options—from Google Translate to Microsoft Translator and beyond—exist. At Lionbridge, we've developed our own comprehensive MT-driven RTT tool. How does Lionbridge RTT differ from public MT solutions? In several ways:
In our new whitepaper, we dig into each of these factors, lending some insight to companies struggling to decide which RTT tool is best for their needs.
Ready to learn more? Download the whitepaper today.