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Last updated: February 9, 2021 12:00AM
Reaching Consumers Through Effective Translations
How do you reach discerning consumers in multiple markets? Dorel Juvenile, the leading retail supplier of children’s goods, partnered with Lionbridge to address this challenge.
The solution involved centralizing translation and localization initiatives in Dorel Juvenile’s European markets. Lionbridge provided translation services in 11 languages for six company divisions and translated over one million words for Dorel Juvenile within a year.
Lionbridge’s ability to deliver translations in a centralized manner enabled Dorel Juvenile to achieve a consistent brand voice throughout its target markets. The supplier of juvenile products could also bring merchandise to market faster, which facilitated its ability to generate sales.
Read the case study to learn more about Lionbridge’s multi-faceted services, which included e-commerce story development, digital content for 49 websites and product descriptions (SKUs) for online shops on Amazon.
