Global Marketing Campaign Operations

Design. Deadlines. Deployment. KPIs. Metrics. Marketing campaign management becomes even more complex when scaled globally. Simplify challenges and improve performance with a partner who can help you manage global marketing campaign operations.

Efficient Marketing Campaign Management

Global campaign operations is the process of managing, producing, and delivering marketing content through multiple channels as part of a single strategy to achieve a particular goal or objective. Not all agencies have the global experience to manage the process well.

At Lionbridge, we have the global presence and marketing expertise to be a single point of contact for global campaign operations, offering advice and guidance across the deployment process.

By working with Lionbridge, you can leverage our global operating model and reduce your reliance on expensive agencies. We can help break down both divisional and regional silos that exist within your organization. You’ll also reduce cycle time and streamline global campaign content production and delivery.

Our Field Engagement Managers (FEM) will:

  • Act as the first point of contact for local marketing and facilitate discussion and arbitration during a complex translation review process
  • Maximize the impact of your campaign in every market
  • Cultivate local market knowledge, an understanding of nuance, message tonality (local style), and product or service expertise

Our Field Engagement Managers represent your individual market needs and requirements and help optimize campaign tactics at a strategic level during campaign planning.

We’ll develop a nuanced creative brief for localized campaigns that enables the production of global content that delivers consistent core messaging and protects brand integrity.

Our Global Campaign Operations team can help with:

  • Global Marketing Audits
  • Global Campaign Strategy
  • Global Content Architecture
  • Global Campaign Production
  • Marketing Campaign Management
  • Global Campaign Optimization