Global Content Services

International Content: Monetising Global Content Assets and Measuring Success

Based on a survey of global businesses, and a series of interviews with senior executives working for international organisations, this report looks at the role that a global content strategy plays in helping companies to expand their international brand footprint, while simultaneously seeking to improve the customer experience and increase their revenues.


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Econsultancy Lionbridge Report International Content 2017

The creation of engaging content that will reach the right audience and meet your business objectives is hard enough in one market, let alone more than one. It’s even more difficult to find a strategy for content management on a global scale, for multiple audiences and cultures.

 

Create relevant content in any language

To produce content that makes an impression, you need a strategy for the whole process: audience, message, channels, and business objectives.

Then you have to learn how to produce, manage, promote, and measure content. Most importantly, you have to do it while keeping cost efficiency and brand integrity at the core of the whole process.

If you use different agencies for campaigns, they’ll need to invest resources in recreating similar content. This can result in ineffective campaigns, minimal audience engagement, a lack of brand control, and higher costs.

These challenges increase when you need to create content for different countries.

Scale your global content strategy

At Lionbridge, our services have the global reach and proven experience to handle your entire content delivery process across multiple markets. We can help you produce content which is localised for individual international markets but still maintains your core messaging and protects your brand integrity.

Our global content services give you control over what can be an unwieldy process. We can:

  • Examine the needs of your organisation, provide recommendations on future direction and strategy, and then execute that strategy on a tactical level
  • Deploy content strategists, creators, designers, copy writers, multimedia engineers, and project managers to deliver content to your target audience
  • Collaborate with clients and their agencies to conceptualise, create, deliver, and measure content globally across multiple capabilities
  • Measure the strategy of future projects or campaigns against your goals and KPIs and adjust it accordingly

With a full suite of content delivery services, Lionbridge provides a single point of contact for global campaign operations, either as a standalone service or embedded within a global campaign project with a single production owner.

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The Top 5 Most Common Global Content Challenges

"Due to any combination of these obstacles, 99% of enterprise content remains un-translated today. Are you part of the statistic? Let’s find out why."

The Top 5 Most Common Global Content Challenges 11/04/2017