Global SEO Marketing & Strategy

Just because a keyword works well in one market, there is no guarantee it will work in others. To ensure that your brand gets found, you need to understand not only the cultural context in which searches happen, but also what the best keywords are for each individual market.

Create Successful Global Search Marketing Strategies

Successful search marketing and keyword research is about understanding what questions people are trying to get answers to and the words they use to ask those questions. Do ordinary people use marketing-speak and search for “previously owned vehicles”? No, they type in, “used cars”.

Understanding how people search in each market and language is the first step towards success in international search marketing.

Then you need to understand the whys and wherefores of searches. Even though they are both valid English terms, “diapers” won’t work in the UK market just as “nappies” won’t work in the USA. Being aware of these cultural and linguistic contexts is essential for successful keyword research and international search marketing.

Global Search Marketing: Translate Concepts, not Keywords

It’s not enough to simply translate content for different markets. You also have to optimise your SEO strategy for search within those markets. If you don’t do this successfully, you’ll miss the opportunity to connect with regional consumers who are actively looking for your products or services.

With a team of global search marketing experts, Lionbridge can help you to develop a multilingual search strategy as part of your website localisation plan, and then execute it across all your global markets. Our in-country resources can perform multilingual SEO in every language you might need.

By combining our website localisation, multilingual SEO, and publishing processes, you can:

  • Accelerate your time to market via coordinated execution
  • Reduce costs by eliminating duplicated effort
  • Improve results from the initial launch of all your new content

International Content: Monetising Global Content Assets and Measuring Success

Based on a survey of global businesses, and a series of interviews with senior executives working for international organisations, this report looks at the role that a global content strategy plays in helping companies to expand their international brand footprint, while simultaneously seeking to improve the customer experience and increase their revenues.


View the Report
Econsultancy Lionbridge Report International Content 2017
Lionbridge Blog | See all blogs
How to Choose SEO Multilingual URLs: 5 Things to Consider

"But what about your URL structure? As a foundational element of website translation, you’ll want to determine your multilingual URL structure strategy early on in the process."

How to Choose SEO Multilingual URLs: 5 Things to Consider 22/12/2015