1. WHO WE ARE
Allie Fritz, Lionbridge’s Director of Interpretations

Meet the Pride: Allie Fritz

Lionbridge's Director of Interpretations

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AI-Powered Automotive Translation Services for Every Stage of the Buyer Journey

Content and automotive localization services to help you reach buyers, train employees, and enhance the driver experience.

Maintain Compliance, Accelerate Market Entry, and Captivate Buyers with Lionbridge Automotive Translation Services


Rely on Lionbridge automotive translation solutions to handle tough industry challenges, like buyers’ evolving needs and a demand for secure and constant technology updates. We offer:

  • Innovative proprietary solutions balancing AI with HITL

  • A 30-year track record of industry expertise

  • Multilingual localization for brand consistency across languages and cultures

  • ISO 7100 and TISAX certifications

  • Omni-channel enablement to personalize buyer journeys

  • Centralized content management to support faster global launches

  • Integration with leading content systems

  • Scalable linguistic resources, with one of the world’s largest pools of professional linguists

  • AI data services to enhance buyer experience and engagement in the pre- and post-sales stages

Why Lionbridge Automotive Industry Translation Services?

Lionbridge Automotive Translation and Content Services

Technical Content Creation and Translation

Get high-quality multilingual content with our AI-driven technology and thorough automotive expert quality reviews. We cover aftersales technical documentation, including owner and car service manuals, user manuals, product brochures, and part catalogues.

Website and Digital Channels

Elevate user experience and deliver compelling global content with our automotive expert website localization.

 

 

 

Regulatory Compliance

Never risk regulatory non-compliance, product recalls, or legal penalties with Lionbridge’s precise automotive translation and localization services.

Scalable Localization Solutions

Choose scalable localization solutions we’ve provided to the world’s leading automotive brands, including HMI localization, testing, audio and video, eLearning and training modules, app translation, and multilingual digital campaigns.

AI Data Services for Automotive Companies

Today's car brands need to use AI data services to be competitive. Whether in pre-sales or post-sales, auto companies are relying on AI data collection services, AI data labeling services, and AI data annotation services to boost customer engagement. Robust AI data helps vehicles process images, detect and respond to objects, handle drivers’ verbal commands, and acknowledge driver and road behaviors.

Find out how we can help your team with:

  • Scaling and Personalizing Marketing Strategies
  • Customizing In-Car Setups
  • Recognizing and Responding to Voice Commands
  • Support Predictive Maintenance

Some Lionbridge Automotive Content and Translation Solutions Customers

Lionbridge Automotive Translation Services in Action

FAQs About Automotive Translation Services

Consider these factors:

  • Industry expertise: Your Global Content Solutions Provider should deeply understand the automotive world, from technical jargon to market trends.

  • AI-First: Your Global Content Solutions Provider should enable a proven AI-first process to handle the entire global content lifecycle — from content creation to localization.

  • Scalability: Your Global Content Solutions Provider should deliver fit-for-purpose multilingual content solutions by integrating language technology and AI with human experts available for all language combinations as part of a fully managed solution.

  • Platform: Your global content solutions provider should offer an orchestration platform featuring agentic AI. It should empower scalable, transparent, and effective multilingual content creation.

  • Connectivity: Your global content solutions provider should be able to integrate with your systems to ensure seamless usage of existing content repositories.

These are our automotive content and translation services:

  • Multilingual and AI-augmented Content Creation

  • Automotive Industry Content Localization

  • AI and Machine Translation

  • Technical Writing

  • Automotive Technical Translation

  • Automotive SEO/GEO Services

  • Voice and Speech Localization

  • Desktop and Web Publishing

  • Cultural Consulting

  • Compliance and Regulatory Support

  • Global Customer Support

  • System Integration Services

Lionbridge is the preferred language provider for global automotive brands. We’re intimately familiar with the automotive industry’s rapid evolution. We understand the changing nature of vehicle buyers and help support your ability to deliver constant updates to your technology-first vehicles. We offer usage of our cutting-edge, AI-powered technology at no additional cost. Automotive industry companies have chosen to work with Lionbridge because of our:

  • Industry expertise

  • Multilingual Localization

  • Omni-Channel Enablement

  • Accelerated Market Entry

  • Scalable Linguistic Resources

  • Integrity & Compliance

Automotive translation solutions help tackle industry challenges like:

  • Increasing regulatory pressure for zero-emission vehicles and advancements in battery technology are driving the shift towards electrification.

  • Providing translated and culturally adapted content explaining local charging stations and incentives; communicating eco-friendly benefits in various markets.

  • Assisting with training AI algorithms for self-driving capabilities, vehicle safety, and traffic management.

  • Testing multilingual speech output and translating testing protocols and safety guidelines for autonomous technologies.

  • Seamless integration with smartphones and smart home devices via support for multilingual interfaces for holographic displays in connected vehicles, and offering solutions for translating and adapting content related to connectivity features and integration.

  • Shifting from traditional dealerships to digital retail and direct-to-consumer models.

Lionbridge can translate and adapt digital retail platforms to meet local market demands. We use AI combined with human expertise to deliver personalized content recommendations in multiple languages.

Auto companies use AI data services in both pre-sales and post-sales. They utilize AI data collection services, AI data labeling services, and AI data annotation services to enhance buyer engagement and experience. Automotive data helps vehicles with many crucial tasks, including: processing images, detecting and responding to various objects, responding to drivers’ verbal commands, and acknowledging and reacting to driver and road behaviors.

Our Automotive Content and Translation Expert

Marina David

Marina is a Senior Solution Architect with over 25 years of experience in the localization industry. She supports automotive customers by delivering effective business processes and technical solutions for managing content creation and translation. She addresses technical and business process requirements and develops tailored solutions for customers’ unique needs.

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Markus Driessen

Markus is a localization professional who’s worked for Lionbridge since 2001. As a Senior Solution Architect, he collaborates with various Lionbridge teams and their automotive customers to define, create, and present solutions as part of the Center of Excellence for Automotive.

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