Additional Services
Case Study: Multilingual Retail Marketing
New AI Content Creation Solutions for a Sports and Apparel Giant
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SELECT LANGUAGE:
Partnering with a single vendor for all your localization services can be a game-changer, especially when that partner is Lionbridge.
By consolidating 30+ localization vendors into a single partnership with Lionbridge and utilizing Lionbridge’s tech platform in place of its third-party Translation Management System (TMS), our customer—a leading software provider—transformed its localization processes, enabling it to localize more content with fewer internal resources.
The software company selected Lionbridge as its exclusive translation partner for its multilingual content due to our experience, expertise, cutting-edge technology, and ability to provide highly customized localization solutions.
Lionbridge delivered the following language services for the company’s marketing and sales content:
Translation and localization for seven core languages and 12 non-core languages
Desktop Publishing (DTP)
On-Screen Text (OST) production
Technology-related work, including:
Project management within the customer instance of Jira
Web preview in Adobe Experience Manager (AEM)
Connector and Universal File Connector (UFC) integrations for internal applications like Jira, WordPress, and AEM.
By implementing a single-vendor strategy and utilizing Lionbridge’s tech platform, which Lionbridge manages, the company greatly reduced the inefficiencies associated with working with multiple vendors. It significantly saved time and costs by eliminating the need to:
Pay yearly TMS licensing fees
Devote IT resources to operate and maintain a TMS
Upgrade software
Configure automated workflows
Update Translation Memories (TMs)
Maintain glossaries
The Lionbridge solution removed multiple tasks associated with a multi-vendor strategy and simplified the localization process to the following three easy steps:
Submit content through Lionbridge connectors, never having to leave the applications employees work with daily.
Check the status of the project.
Review the quality of the work.
Lionbridge rolled out its platform within a week of the engagement. A dedicated onboarding team continued to work closely with the customer to fully understand and analyze the company’s translation needs across various content types, develop multiple integrations, and fully personalize the solution to meet specific requirements, including utilizing Figma experts.
"Partnering with Lionbridge has empowered our customer to transform its localization processes, significantly enhancing operational efficiencies. Our customized solutions’ substantial time and cost savings have allowed them to focus on high-value strategic growth. We're proud to play a pivotal role in their success."
–Becky McFarland, Lionbridge, Enterprise Sales Director
We’re eager to understand your needs and share how our innovative capabilities can empower you to break barriers and expand your global reach. Ready to explore the possibilities? We can’t wait to help.