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Better Patient Outcomes with Epic Language Access Integration
Learn how to improve health outcomes and ensure compliance for individuals with Limited English Proficiency (LEP) with direct language access integration to the Epic Electronic Health Record (EHR) system.
Case Study: Multilingual Retail Marketing
New AI Content Creation Solutions for a Sports and Apparel Giant
Human Expertise Blended With Powerful AI
Lionbridge Aurora AI™ is an AI-first global content platform that increases your multilingual content creation and expands your audience with culturally relevant, hyper-personalized content.
- RESOURCES
A third-party Translation Management System (TMS) used to be crucial for managing localization and translation projects. Now in the age of AI, even the best translation management system may not be able to help you compete with brands in every global market. Even among industry analysis from companies like Forrester and CSA, it’s clear that AI impacts TMS usage. It's time to consider trading or integrating your external translation management system for/with AI solutions offered by language solutions integrators (like Lionbridge).
Lionbridge has helped numerous customers transition from their third-party TMSes to AI-powered localization, translation, and content generation workflows. Check out these four examples of industry giants who trusted Lionbridge to assist with their localization and translation workflows in our PDF.
Why Choose AI Solutions Over External Translation Management Systems Right Now?
Why are AI services for localization, translation, and content creation more competitive? One of the key reasons is cost. A traditional translation management system consumes your company budget and requires thousands of hours of labor. An enterprise translation management system brings significant costs for:
- Purchasing
- Running
- Maintaining
- Licensing
Companies also pay dearly in labor. Running and maintaining a third-party TMS may require a whole team’s attention on a regular basis. Choosing this approach diverts thousands (or tens or hundreds of thousands) of dollars and hours of manpower away from more important business goals. Choosing AI-powered solutions over a third-party external translation management system will free up your team to pursue other initiatives that make you more competitive globally.
Here are some common costs associated with maintaining a third-party TMS
- Enterprise TMSes cost up to several $100,000 annually
- Additional fees will be incurred for initial setup, integration with existing systems (CMS, CRM, or ERP systems), training, ongoing support, and maintenance
A second compelling reason to move away from your external TMS is to eliminate the common user challenges associated with it. Common third-party TMS user challenges include:
- Difficulty in reporting and data extraction
- Heavy administration and system maintenance
- TM management can be cumbersome with a high volume of languages
- Interface is not always intuitive for users
- High improvement/enhancement costs
Thirdly, companies choose AI automation services over a Translation workflow management system because AI content orchestration platforms like Lionbridge’s Aurora AI™ offer flexibility to leverage best-of-breed technologies for:
- Workflow orchestration
- Connectivity to existing platforms like CMSes
- CRMs
- Marketing Automation
- PIMs
- DAMs
- Content authoring tools
- Testing tools
- Integration with LLMs
This approach increases the ROI of your current internal apps and assets. It also makes your globalization and content creation simple and intuitive.
A fourth reason to consider an AI content platform is the ability to choose the best of both AI and human-in-the-loop support. Human experts at an AI provider use your materials to learn about your workflows and train their AI models. Then, they automate them. Organizations like Lionbridge will provide human expertise to review and refine workflows throughout the process, thus ensuring high-quality outcomes. With human-guided automation in place, your teams can instead focus on other business-critical initiatives that help you beat your competitors worldwide.
Lastly, choosing to eschew a third-party TMS for AI-powered solutions with one vendor (like Lionbridge) will help you improve the quality, consistency, and efficacy of your multilingual content. You can also reduce project turnaround time. A benefit of transferring all your translation, localization, and content generation initiatives to our expert orchestration platform is that you enable us to train an AI model with this material. This training allows the AI model to better understand your:
- Brand
- Tone
- Voice
- Customer profiles
- Markets
- Customer buying patterns
- Glossary
- Commonly used terms
AI training increases our platform’s efficiency in delivering content that reaches your goals and minimizes human review. It also improves the quality and consistency of your multilingual content across all platforms. As your sole language and content services vendor, Lionbridge can help ensure your marketing, regulatory, and internal usage materials help you perform even better globally. Importantly, you can accomplish all of the above without the costs and labor of a purchased, third-party translation management system.
Get in touch
Ready to save time and costs as you move on from your external third-party translation management system? Do you recognize any of your own challenges in our case studies about transitioning from a third-party TMS to AI? How could your team benefit from consolidating your translation, localization, and multilingual content generation with Lionbridge? Let’s get in touch.
