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Mirka Case Study

Content Translation for Global Marketing

To stay competitive today, global companies must be able to connect with their customer base constantly online. In a digital-first age, it’s vital to create new content, stay updated on global trends, and post and respond consistently on social media — in customers’ languages. These standards have become the bare minimum that all consumers expect. Keeping up with digital marketing for a multilingual customer base necessitates content translation, often at a high volume. Marketing translation services are the vital lifeline between global companies and their multilingual, digital customer base.

Mirka, an industry-leading, Finnish-based company in the coated and non-woven abrasives industry, worked with Lionbridge’s content and website translation services team to build and grow its global digital marketing strategy. In this Mirka case study, learn how Lionbridge helped the company translate all its content quickly and with one, consistent brand voice across six languages. Utilizing Mirka’s existing content management platform, our customized solution empowered this global company. It was able to reach its customer base, reduce its content translation workload and timelines, and focus on delivering and optimizing more content faster. 

Read the case study to learn about Lionbridge’s customized solution for Mirka, resulting in 20% savings in translation costs.

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