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The Future of Localization

Get Lionbridge expertise on the future of localization, including the significance of language in driving digital transformation and international growth. 


The Future of Language Technology

Thanks to the rising significance of language, cultural adaptation and market-specific buying patterns, localization is now driving digital transformation—and international growth.

We’re now living in a digital-first universe. In this blog series, we explore how the shift is forcing companies to reevaluate their business practices, finally prioritize digital marketing strategies and recognize the significance of language in driving international growth.

How will localization change in the future?

The pandemic of 2020 brought unprecedented change to the global marketplace. In this brief video, Kajetan Malinowski discusses how the changing relationship between localization and marketing departments will help companies thrive in a COVID-challenged global economy. Plus, he sets the stage for exploring the future of localization.

Machines Are Your Friends: The Future is Now

As the localization industry enters a new technology-driven shift powered by AI, Lionbridge anticipates the ability to scale to meet demand, but only if we think differently about things like quality. Learn how AI will help the language industry further achieve the goal it has had all along—to enable people to connect, communicate, and conduct business globally.

"Localization has to stop being just about words, or a mere afterthought. It must incorporate meaning, comprehension and emotion—the key drivers that motivate consumers to act."

—Kajetan Malinowski, Lionbridge Senior Director, Proposition Management

The Future of the Localization Industry

The 25-year journey of the localization industry has seen amazing transformations and progress. In this Multilingual magazine article, Lionbridge's Kajetan Malinowski and Jaime Punishill discuss how the localization industry's next stage of evolution will capitalize on insights and analysis about language, tone, sentiment, readability, accessibility and buyer journey impact—signs of transformation already seen coming from early adopters.

Evaluating a Multivendor Strategy

Some businesses choose to diversify their localization services vendors based on local language, region or type of translated content. But thanks to COVID-19, mindsets are now shifting to content lifecycle, ROI and time to market—and whether a multivendor strategy still makes sense.

Evaluating a Translation Management System (TMS)

A TMS, the principal technology used in the localization industry, can help companies manage the multilingual aspects of their content journey and enable great customer relationships across markets. Is a TMS the right tool for your business?

The Future of Machine Translation

Advancements in Machine Translation (MT) can increase translators’ capabilities by 3-5 times, bolstering translation productivity vs. more traditional translation services. Learn more about how MT can enhance your company's localization process.

The Future of Localization as Part of Digital Transformation

Explore the future of localization, including how to employ language and culture as part of your digital transformation toolkit, in our e-book.

Lionbridge Machine Translation Tracker

Introducing our assessment tool to help you choose the best machine translation engine for your needs

The Benefits and Dangers of Translation Proxy

A translation proxy can be implemented quickly and has lower upfront costs, making it an appealing translation tool for digital content. But the technology has some downsides that cannot be overlooked.

Lionbridge Leader

Kajetan Malinowski

Senior Director, Proposition Management

Kajetan leads Lionbridge’s product strategy team and is developing our AI-enabled localization platform. His other specialties include e-business, product and program management and business development.

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Powering Global Digital Transformation With Language

List to this webinar hosted by Lionbridge’s Jaime Punishill with Volvo Cars and Avanade to learn about their successful collaboration for the Volvo Cars website.

How to Assess Your Company’s Global Digital Experience

As retailers invest in digital transformation and omnichannel strategies, they find themselves creating multiple content streams to appeal to global audiences. This accelerating content stream is accompanied by the need to ensure high standards of quality around site performance, brand consistency and language. Conducting a Global Digital Experience Assessment can help you discover any pitfalls in your digital transformation strategy and create a better digital experience for your customers.

Successful Multilingual Content Transformation to Connect to Global Markets

In this session, Lionbridge’s CMO Jaime Punishill will demonstrate the importance of shifting the conversation away from localization and towards globalization.

Lionbridge in the News


"Unlocking the Keys to Making the Commercial Model More Digital, Data-Driven, and Accountable"


"Covid Exposed Digital Marketing Gap Between LSP and Client—Lionbridge CMO"

Lionbridge Experts

Request an interview with Kajetan, Jaime or our other Lionbridge subject matter experts.

Let's talk about your localization project.
Contact Lionbridge today.