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Thanks to the rising significance of language, cultural adaptation and market-specific buying patterns, localization is now driving digital transformation—and international growth.
We’re now living in a digital-first universe. In this blog series, we explore how the shift is forcing companies to reevaluate their business practices, finally prioritize digital marketing strategies and recognize the significance of language in driving international growth.
The pandemic of 2020 brought unprecedented change to the global marketplace. In this brief video, Kajetan Malinowski discusses how the changing relationship between localization and marketing departments will help companies thrive in a COVID-challenged global economy. Plus, he sets the stage for exploring the future of localization.