An abstract image of blurred lines

The Future of Localization

How to employ language and culture as part of your digital transformation toolkit

Localization is at the core of any business strategy that goes beyond a local product.

In a globalized world, localization enables companies to tap into international markets to increase their revenue, drawing on economies of scale in the process. Of course, translation remains a core part of localization—some of which is carried out by human linguists. Other aspects are entrusted to cutting-edge machine translation (MT) tools. Still others are carried out using a hybrid approach, called augmented translation, involving both. Which one(s) are best for your needs?

In this e-book, created in partnership with AI Business, you’ll learn:

  • The challenges facing international businesses, and the benefits of localization done right.
  • The seven main areas covered by augmented translation, and how they help to improve the translation experience by better pairing humans and technology.
  • Real-life localization success stories from industry-leading businesses including Royal Caribbean, Zynga, Volvo and more.
Please enter business email
By checking the box below, you agree to receive our marketing emails. You will receive information on innovative leadership, best practices and market trends in language services.

To unsubscribe and find out how we process your personal information, consult our Privacy Policy.

linkedin sharing button
  • #technology
  • #translation_localization
  • #blog_posts
  • #whitepaper

Lionbridge
AUTHOR
Lionbridge