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The Future of Localization

How to employ language and culture as part of your digital transformation toolkit

Localization is at the core of any business strategy that goes beyond a local product.

In a globalized world, localization enables companies to tap into international markets to increase their revenue, drawing on economies of scale in the process. Of course, translation remains a core part of localization—some of which is carried out by human linguists. Other aspects are entrusted to cutting-edge machine translation (MT) tools. Still others are carried out using a hybrid approach, called augmented translation, involving both. Which one(s) are best for your needs?

In this e-book, created in partnership with AI Business, you’ll learn:

  • The challenges facing international businesses, and the benefits of localization done right.
  • The seven main areas covered by augmented translation, and how they help to improve the translation experience by better pairing humans and technology.
  • Real-life localization success stories from industry-leading businesses including Royal Caribbean, Zynga, Volvo and more.
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Lionbridge
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Lionbridge