3Q Digital Case Study: How the Lionbridge Community Helped 3Q Digital Cut Translation Turnaround Time

Digital marketing is evolving fast. As a leading independent digital marketing agency, 3Q Digital helps clients find new customers through all possible channels and methods, including SEM, SEO, display ads, and social. When their clients search for new customers abroad, 3Q Digital trusts Lionbridge (formerly Gengo) to translate SEM ad copy that will convert.

The Challenge: Clearing Workflow Clutter

When helping its clients reach and engage global audiences, 3Q Digital found it difficult and cumbersome to hire individual translators for SEM projects. Coordinating pricing, availability and language pairs often took up to a week, and sometimes projects had to be prepared and sent separately to as many as 15 translators.

After some translators were reluctant to take on small projects and the team saw that machine translation wouldn’t deliver the right quality, they began looking for a better solution.

The Solution: Plugging into the Crowd

Lionbridge’s streamlined order process and skilled crowd of translators brought 3Q Digital’s lost hours of searching and negotiating to an end. Time is of the essence in international marketing, and improvements were apparent from the get-go, as Lionbridge’s crowd dramatically cut both turnaround time and costs for 3Q Digital and its customers.