A person wearing a mask looks into the distance

How Lionbridge Helped a Tourism Agency Respond to the Effects of COVID-19

Using social listening and other digital strategies, Lionbridge helped deliver tailored, multilingual messaging for safety-conscious travelers

Bracing for a Return to Travel

As a major player in the European travel industry, our customer is responsible for creating marketing strategies and connecting with tourists around the world.

As travelers began to venture out after months stuck at home due to COVID-19, the client was faced with managing both a spike in activity and concerns about public safety. To stay ahead of the curve, they tapped Lionbridge to develop a multilingual digital strategy for assessing travel behavior during COVID.

To track travel sentiment for a multilingual, multicultural audience, we used Synthesio, a state-of-art social listening tool. Using this data, the client was able to adjust their content strategy to deliver tailored, multilingual content and concrete information to their audience.

In the case study, learn how we:

  • Used social listening to uncover traveler intentions and expectations
  • Compared trends month to month, across a range of European markets and languages
  • Assessed performance of each campaign in every country, and determined how to adapt for the future
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