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Harness the Lionbridge Lainguage Cloud to support your end-to-end localization and content lifecycle
Our people are our pride, helping companies resonate with their customers for 20+ years.
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As a major player in the European travel industry, our customer is responsible for creating marketing strategies and connecting with tourists around the world.
As travelers began to venture out after months stuck at home due to COVID-19, the client was faced with managing both a spike in activity and concerns about public safety. To stay ahead of the curve, they tapped Lionbridge to develop a multilingual digital strategy for assessing travel behavior during COVID.
To track travel sentiment for a multilingual, multicultural audience, we used Synthesio, a state-of-art social listening tool. Using this data, the client was able to adjust their content strategy to deliver tailored, multilingual content and concrete information to their audience.
In the case study, learn how we: