1. WHO WE ARE
Allie Fritz, Lionbridge’s Director of Interpretations

Meet the Pride: Allie Fritz

Lionbridge's Director of Interpretations

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End-to-end Marketing Localization Services for Every Audience, Every Language

Reach every customer with services in 380+ languages


The bid for consumer interest is more competitive than ever. Producing content in multiple languages can help you reach new markets, but it's not just about reaching out – it's about striking a chord.

Lionbridge helps you understand what individuals in your target market are looking for. Our experts create content that not only speaks their language, but also echoes their needs.

The result? Highly targeted, useful, resonant content that shines in search results.

Why Choose Lionbridge? 

Lionbridge has helped some of the world's leading companies to tell their stories. Depend on our robust infrastructure, talent network, and innovative approach for your optimal marketing content.

5 Localization Challenges to Expect When Entering a New Market

Localization can be time-consuming, intricate, and multi-layered. It may be challenging to manage if you don't have in-depth knowledge of your target culture. That's where Lionbridge comes in.

Marketing Content Services 

Market Research and In-Language Copywriting

Reaching new audiences is hard. Resonating with them is even harder. Our experts pinpoint the questions and keywords consumers are searching for in your target markets and create relevant content from scratch. From e-commerce catalogs and web pages to blogs, print collateral, and beyond, we take care of all your content needs.

Multimedia Content Creation

Multimedia is one of the most potent tools in a marketer's toolbox. Our talented multimedia teams deliver professional voiceover, dubbing, captions, subtitles, videography, animation, illustration, and virtual/augmented reality simulations in 350+ languages. We handle everything from pre- to post-production to keep consumers engaged.

Marketing Content Translation

In a landscape that's more competitive than ever, taking your business global is a must. Our marketing content localization services make it easy to transcend borders with sophisticated transcreation and integrated production solutions. We go beyond simple text translation to deliver an engaging and culturally relevant experience for audiences all over the globe.

Website Optimization

Your website is your brand's home – and we can make sure it shines. Our experts help you maximize message resonance and response across buyers, languages, and cultures. From graphics, text, and colors to audio, video, and informational architecture, we ensure that every element of your website is tailored to deliver a unified customer experience.

See How We've Helped Our Customers

How the Lionbridge Community Helped 3Q Digital Cut Translation Turnaround Time

Learn how Lionbridge's translator community helped 3Q Digital simplify their translation workflow for a wide range of language pairs.

How Lionbridge Helped Fliplingo to Automate Social Media Translation

Lionbridge's API, platform, and quality assurance processes enabled Fliplingo and its customers to create social media posts in multiple languages.

How Lionbridge Helps a Retailer Publish Content Globally

Lionbridge provides timely publishing services and SEO consultancy for internal and external websites, ensuring the global retailer's web presence stays current.

Global Marketing Services FAQs

Here are the answers to questions our customers frequently ask.

Multicultural marketing services are crucial in reaching a global audience. They ensure the content produced is not only linguistically accurate, but also culturally relevant. Lionbridge goes beyond simple text translation to deliver an engaging and culturally relevant experience for audiences all over the globe.

Personalized content ensures you're not only speaking the language of the target audience but also addressing their specific needs, preferences, and cultural nuances. This level of personalization and optimization can increase engagement, improve customer experience, and boost conversion rates. Our experts consider local trends, slang, and cultural context to make content more relatable and impactful.

Lionbridge knows your target audience. With offices and regional experts around the globe, we understand what consumers in your target audience are looking for. We produce highly targeted, useful, and native content that not only speaks their language but also echoes their needs.

We carry out thorough in-market research and in-language copywriting. Our experts pinpoint the questions and keywords consumers in your target markets are searching for. Then, we create relevant, useful content.

Not necessarily. Social norms differ from region to region – what works textually and visually in your source market may not work in the various target markets. Lionbridge ensures your content resonates with your audience. We transcreate your existing content and craft new, in-market content from scratch with decades of research and input from local experts.

We specialize in a wide range of content, including e-commerce catalogs, web pages, blogs, print collateral, social media, digital advertising, and more. We also deliver professional voiceover, dubbing, captions, subtitles, videography, animation, illustration, and virtual/augmented reality simulations in over 350 languages.

Yes. We have many years of experience proofreading machine-translated content and training AI, so we already have processes in place for checking AI-generated text.

Lionbridge has extensive experience supporting campaigns of all types, including managing complex programs. We've worked with some of the world's leading companies to produce optimal marketing content in a variety of languages and locales.

Resources

Social Media Translation for Optimal Global Marketing

Social media allows us to connect with people from our own cultures. Thus, it can be easy to assume that people around the world all use the same channels in the same ways. However, social media use varies from platform to platform and from country to country.

Website Geo-targeting Best Practices

Lionbridge's global search expert identifies four critical technical and localization areas for geo-targeting success. Read the blog for guidance.

Embrace the Online Opportunity of African Languages

African markets will drive global growth in the next 25 years. Find out which African languages are key for your localization and business success.

6 Ways to Optimize Your Multilingual Website

Multilingual website optimization helps make your content discoverable by global search engines and attract web visitors across different languages.

10 Best Practices for Marketing to Hispanic Consumers

Understanding cultural differences is key when working with international companies; here are some of the best business practices to learn when developing a marketing strategy for Hispanic consumers.

Ad Localization and the Big Game

The Big Game offers brands more global advertising opportunities than ever. Find out how ad localization can help you connect with international audiences.

See What We Can Do for You

Lionbridge is a people-first technology company. We innovate and embrace language's dynamic nature. Our passion is your passion.

Our in-depth, human-led discovery process identifies strengths, opportunities, challenges, and solutions. We uncover insights your current provider has missed. We'll cut your turnaround times, save costs, and increase your localization ROI.

Partner with Lionbridge and be your organization's hero. Use the form below for a free consultation.

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