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Case Study: Multilingual Retail Marketing
New AI Content Creation Solutions for a Sports and Apparel Giant
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Language Services: Your Ticket To Captivating Global Travelers
We help companies deliver culturally relevant and authentic brand experiences along the complete traveler’s journey, from dreaming and planning to booking and experiencing.
According to Statista, the global travel & tourism market is poised for robust growth, with revenue projected to increase significantly in the coming years. Experts anticipate annual growth rates exceeding 7%, driving market volume to an estimated $1.39 trillion (in U.S. dollars) by 2030 — highlighting the tremendous opportunity for brands aiming to reach travelers worldwide.
We help airlines, hotels, and travel research and booking sites sell more seats and tours, fill rooms, and make lasting connections by offering a personalized experience at each touchpoint, whether customers engage via mobile, web, chat, phone, or email.
How so? We use an AI-first approach, combining automation and human expertise, to deliver content tailored for every market at scale. Our modular solutions — from content creation to localization — are designed to be global from the start, enabling fast, multilingual content creation and localization across all channels. With strategic human-AI collaboration, we help travel brands generate and adapt high-performing content for their global markets more quickly and efficiently than ever — always focused on delivering measurable business outcomes.
Let us help you deliver culturally meaningful and genuine brand interactions along the complete traveler journey.
Charting the Course to Success
Since 2008, Lionbridge has helped Royal Caribbean translate its content into 7 languages over 14 regions, supporting customers in 243 countries. When the brand recently decided to modernize its global content platform, it tapped Lionbridge as its digital transformation partner. The goal? Centralize all site content in one place, optimize translation workflows, and enhance the user experience to drive traffic and sales. Watch our video case study or read the blog to learn more.
“It is very important to us that our communications, as well as marketing efforts, help to enhance [our] brand experience.”
Danica Wong,
Direct and Email Marketing Manager, Hawaiian Airlines
A Unique Translation Solution
With over half of global search engine queries posed in languages other than English, translating and localizing content has become essential for international destinations. ArrivalGuides is the world’s largest supplier of destination content, with a network of over 340 travel brands. They needed a meticulous translation and localization provider to help their destination partners maximize their multilingual global marketing efforts. Lionbridge created a unique CMS-based translation solution, enabling users to translate content into 20+ languages on demand.
Watch our video case study or read our blog to learn more.
Our Travel & Hospitality Customers
Travel & Hospitality Language Services
Our comprehensive language services cater to the travel & hospitality industry. We enable your location, brand, product, or service to appeal to prospective global travelers seeking their next adventure.
Discover how to stand out from the competition through numerous travel-related services.
