Content Services
- Technical Writing
- Training & eLearning
- Financial Reports
- Digital Marketing
- SEO & Content Optimization
Translation Services
- Video Localization
- Software Localization
- Website Localization
- Translation for Regulated Companies
- Interpretation
- Instant Interpreter
- Live Events
- Language Quality Services
Testing Services
- Functional QA & Testing
- Compatibility Testing
- Interoperability Testing
- Performance Testing
- Accessibility Testing
- UX/CX Testing
Solutions
- Translation Service Models
- Machine Translation
- Smart Onboarding™
- Aurora AI Studio™
Our Knowledge Hubs
- Positive Patient Outcomes
- Modern Clinical Trial Solutions
- Future of Localization
- Innovation to Immunity
- COVID-19 Resource Center
- Disruption Series
- Patient Engagement
- Lionbridge Insights
Life Sciences
- Pharmaceutical
- Clinical
- Regulatory
- Post-Approval
- Corporate
- Medical Devices
- Validation and Clinical
- Regulatory
- Post-Authorization
- Corporate
Banking & Finance
Retail
Luxury
E-Commerce
Games
Automotive
Consumer Packaged Goods
Technology
Industrial Manufacturing
Legal Services
Travel & Hospitality
SELECT LANGUAGE:
As service providers and retailers invest in omnichannel strategies to reach their global customers, they need to create a world-class digital experience. By investing in high-quality content, companies can set themselves apart as leaders in the digital space and be more attuned to their customers’ needs, in their customers’ languages.
In 2019, Lionbridge turned to Adobe to modernize our digital experience and step into the world of enterprise content management. We customized the Adobe stack to create and monitor content, and to draw conclusions from that content to strengthen our brand. By using integrated toolsets for data sharing across tools, we were able to use data-driven analytics to strengthen our content across channels. And depending on the needs of a certain project, we are able to scale up or scale down resources. The infrastructure we created also allows for the productization of tools and for fostering innovation.
Lionbridge’s decades of experience in helping organizations optimize communications with their global customers has given us unique insight into what can make or break a customer experience. Customizing the Adobe stack has helped us personalize content across verticals, regions and languages, allowing us to deliver targeted content to users, prospects and customers. Personalizing this content has allowed us to realize performance gains in reporting, lead flow, web operations, localization, site optimization and return on investment.
Using this experience, Lionbridge has developed and introduced Global Digital Experience Assessments. Our assessments provide customers with hard data and actionable recommendations to help them invest in content wisely and deliver digital experiences to continuously engage customers. After delivering outstanding digital customer experiences in existing markets, we then help customers figure out which locales and languages to pursue next. The Global Digital Experience Assessment ensures customers get the biggest return on their localization investment.
As a global language and content company, Lionbridge is committed to ensuring localized content lands in the market it was created for. This commitment has led us to build a tool for generating hreflang tags on Adobe Experience Manager web pages.
The tool automatically creates hreflang tags for each market, ensuring search engines show the correct page in each market and eliminating competition for search terms from other versions of the page. Therefore, customers in each target market see the content meant for them, creating a better global digital experience overall.