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Enhancing Corporate eLearning with Generative AI

3 Ways to Increase ROI and Cut Costs

Corporate eLearning initiatives can be the key to a stronger bottom line. They can also be costly for a workplace to plan for and implement, especially when developers make mistakes. There are a few reasons corporate eLearning solutions might be expensive. One is the initial investment. If a workplace has no eLearning platform or eLearning solutions in place, they can be expensive to buy (and some may include fees for continued access). It’s often not cheap to create high-quality eLearning content. Another cost is trainers and eLearning experts. Even if material is only developed or recorded once, there will still be a fee for the labor. This is true whether the trainer is an external vendor or an internal employee. Internal employees still get paid a salary or hourly rate. A third cost factor is employee time spent going through corporate training. This time is generally considered a loss against the time the employee could be working, and thus contributing to ROI. The last potential cost is updating corporate eLearning materials. Sometimes, it’s necessary to update the course to reflect new procedures, clients, regulations, etc.

Employers can address these potential costs with Generative AI, though. Organizations can use AI tools in 3 ways to reduce costs and ensure maximum ROI from their corporate eLearning initiatives. Read the blog to learn more.

#1 Scoping and Budgeting Corporate eLearning Projects

Estimating and tracking budgets are critical steps for reducing costs. Employers can choose from a variety of AI-powered tools to assist with determining:

  • How long the eLearning course will be
  • How much the cost per hour will be for course development of all materials, whether an internal course developer or an external eLearning course building expert
  • How much the cost will be for course delivery
  • Costs for translating course content into other languages so it’s accessible to everyone
  • How much it will cost for learners to be away from their jobs and taking the course

This information allows organizations to strategically plan and allocate resources to the most critical elements of a corporate eLearning initiative. They can also ensure they hire course developers or buy eLearning platforms within their budget. Lastly, organizations can track how many hours each stage of the process is, thus preventing course development or delivery from taking too long and increasing costs.

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#2 Streamline Content Creation for Corporate eLearning

Content creation is an essential part of any corporate eLearning initiatives. It’s also often one of the most significant costs in terms of manpower. With Generative AI tools, content creation can be more efficient via automation and require minimal human supervision or review. This will reduce costs significantly. When provided with reference materials, Large Language Models (LLMS) can write and help structure content so it feels coherent and consistent to learners. Notably, it can do this exponentially faster than humans.

AI can produce high-quality, engaging content such as:

  • Blog posts
  • Essays/reading material
  • Articles
  • Social media posts

AI can cut costs on content creation and also increase ROI with its ability to tailor the tone and level of content to the potential learners. Employers could use AI to build content with a more academic or complex tone, or something simplified for learners with less education, familiarity with the content, etc. Employers could easily create content to appeal to various learner personas. (They can even use AI to analyze previous learners’ performances and scores, thus helping to develop more targeted, accurate learner personas.)

Another way AI can cut costs and improve the value of content creation is via translation and localization. If companies have employees who speak other languages, it will increase ROI to make eLearning content accessible to them, too. AI can assist with translation and localization, making them remarkably more efficient than a human translator alone. It can dramatically cut costs on translation and localization.

Lastly, AI can help employers improve ROI and cut costs on their eLearning content by assisting with updating. The most effective eLearning courses are current with the needs of the organization. Perhaps employees need to know about new products or services. Or maybe they need to be trained with the latest compliance information. AI can help an organization quickly and cost-effectively update eLearning materials or generate new ones.

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#3 Generate Learner Analytics for Corporate eLearning Initiatives

Generating learner analytics is a powerful way to increase ROI on eLearning courses. Improving learning outcomes for employee training and education is challenging without a comprehensive picture of successes and failures.

AI can provide deep analysis of the learners, including:

  • Needs
  • Preferences
  • Interest (or lack) in material
  • Weaknesses
  • Competencies
  • Performance

This information makes developing content and delivery methods for powerful eLearning initiatives easier. It’s also easier to save money and allocate it to the instructional design and delivery where it’s most impactful.

AI doesn’t just help on a general level. The technology can also help update and target materials for specific learners or types of learners as they take a course. This application ensures everyone gets a more personalized, and thus effective, learning path. Learner analytics can also show points where learners are more likely to struggle or need extra material, quizzes, or support from trainers.

Lastly, AI can provide more detailed data about performance to learners and trainers. Learners can use this data to fuel self-directed learning and improve where they’re weak, lean into strengths, and build confidence. Trainers can use early signs of learner struggles to intervene and help them catch up. AI can also offer detailed recommendations to assist with improving mastery of topics.

Get in touch

Need assistance with developing corporate eLearning content? Lionbridge offers comprehensive eLearning services and translation services, helping your organization teach and train employees across languages and cultures. Rely on us as your single eLearning provider. We seamlessly and quickly handle eLearning from end to end, including instructional design, creation, translation, and localization.

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AUTHORED BY
Samantha Keefe and Abhilasha Choudhary, eLearning Solutions Architect
  • #technology
  • #content_creation
  • #translation_localization
  • #ai
  • #content_transformation
  • #blog_posts