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Exclusivity Engineered: AI-Driven eLearning Solutions for Retail & Luxury
Gain efficiency while maintaining human artistry with a hybrid AI-human approach.
Case Study: Multilingual Retail Marketing
New AI Content Creation Solutions for a Sports and Apparel Giant
Human Expertise Blended With Powerful AI
Lionbridge Aurora AI™ is an AI-first global content platform that increases your multilingual content creation and expands your audience with culturally relevant, hyper-personalized content.
- RESOURCES
Which converts customers better, human or machine translation? As an experiment, leading Japanese online retailer Rakuten translated the same 250 product listings using both methods. The result? Lionbridge (formerly Gengo) created higher-quality listings that significantly boosted Rakuten’s conversion rates (CVR).
Low Cost, High Return
Translating 250 listings cost Rakuten less than $10 per listing. This small investment, however, resulted in an incredible $83,000+ in increased sales—a small price for a massive payoff.
Simple and Swift
All 250 product listings were translated and up on Rakuten’s site in less than 48 hours with minimal effort. Translating high-volume content via API makes updating multilingual listings seamless.
When it comes to high-volume content like ecommerce product listings and user-generated content, machine translation isn’t your only cost-friendly option. Contact us today to find out why crowdsourced human translation platforms are both affordable and better for business.
