Global Search Marketing: Case Study
A global IT company realized they needed organic search monitoring and reporting in APAC markets in order to gain insights on local market search. The problem was, their agency didn’t have the internal expertise to understand and review the data or find the insight on the client’s multilingual content.
This client looked to Lionbridge for our language and global expertise. We worked with the agency and client and provided monthly in-depth search data analysis, review, insights and per market reports provided with actionable recommendations based on insights. Since then, we have expanded our role and now create locally relevant, optimized, engaging content. This content is driving targeted search results, customized user journeys, and ultimate measurable local search ROI.
Local organic search results (SERP’s) increased 50%+ across 6+ markets and multiple search engines:
- Australia saw a 106% increase YOY
- India had a 70% increase YOY
- Korea had a 33% increase local traffic