Global Social Media Services

International Content: Monetizing Global Content Assets and Measuring Success

Based on a survey of global businesses, and a series of interviews with senior executives working for international organizations, this report looks at the role that a global content strategy plays in helping companies to expand their international brand footprint, while simultaneously seeking to improve the customer experience and increase their revenues.


View the Report
Econsultancy Lionbridge Report International Content 2017

If you don’t own your communication channels, someone else will. That’s why using global social media services to engage with and listen to your audience anywhere, in the right channels, is so essential to your brand.

Global Social Media Campaigns

Successfully launching a global social media campaign has many requirements. The most important is that you need to create content that is both consistent among your different markets and culturally relevant for every locale.

Working with a single global marketing partner will simplify processes and contain costs across languages, platforms, and markets.

Get global social engagement solutions for:

  • Global social media management: Get full-coverage, multilingual community and engagement management in any language and any market.
  • Micro moments and content creation: Identify and seize local intent-driven moments in order to increase engagement and convert leads with your fans all over the world.
  • Global publishing: Make sure your posts go live on every platform with strict quality audits and pre-established service level agreements (SLA).
  • Social ad campaign management: Turn your best performing content into your most efficient ad campaign.
  • Loyalty and advocacy plans: Meet your local brand ambassadors and have them create content around your brand.
  • Global social analytics: Measure and optimize your social brand strategy in order to achieve your objectives and key performance indicators (KPI).

Global Social Media Marketing Listening

Social media listening gives you a better understanding of what people think about your company and your brand. By monitoring web and social media platforms and engaging with influencers, you’ll get perspective and actionable insights.

  • Topic and sentiment breakdown analysis: Analyze mentions to understand what your customers are talking about and how they feel about your brand.
  • Search recommendations: Track local long-tail and short-tail keywords to optimize your search engine optimization and revamp your content strategy based on real insights of what people are looking for in every digital channel.
  • Crisis monitoring and customer support: Monitor crisis trigger words in real time and provide first touch response and triage from local experts.
  • Product and business intelligence: What’s your digital market share? What’s your brand health? Are your services satisfactory enough? How can you improve your services and products?
  • Market research: Analyze and test your marketing campaigns, product development ideas, and advertisements to increase the efficiency of your marketing efforts and reduce adaptability costs.

By engaging Lionbridge’s global social media services, you gain immediate expertise in all markets, improved brand consistency, and local relevance, from start to finish.

Our 24/7 service model increases cost efficiency by reducing production and response time, something most agencies can’t manage. Not only that, you can take advantage of our linguistic expertise and in-market specialists to ensure your message and social media strategy gets adapted for use in any cultural setting.

case study

Global Social Media: Case Study

Challenge
Solution
Result

One of our clients, a transnational food and beverage company, had an interesting challenge: how do you create engaging and educational content for multiple buyer personas across various product categories and markets?

Rather than try to adapt a single campaign for multiple markets, we suggested that the company should increase the social media traffic from each market. After all, one of the best ways to reinforce a brand is to hear the good things customers have to say about it, something we were able to monitor with our Social Media Listening capability. And by pulling content from each market separately, it would be automatically localized and relevant to each audience. Our comprehensive solution for the client also included:

  • Analytics reports
  • Content Creation and Strategy
  • Campaign Management
  • Crisis Management
  • User Generated Content Management
  • Influencer and advocacy plans
  • Social Apps and Sweepstakes
  • Video Marketing

Across their multiple markets, our client saw:

  • Up to 36% share rate
  • Up to 2.5% engagement rate
  • More than 85% of response rate
  • More than 200% monthly fan growth
Lionbridge Blog | See all blogs
The Top 5 Most Common Global Content Challenges

"Due to any combination of these obstacles, 99% of enterprise content remains un-translated today. Are you part of the statistic? Let’s find out why."

The Top 5 Most Common Global Content Challenges 4/11/2017